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Last year, Adobe, the company behind the invention of the PDF and popular programs like Photoshop and Illustrator, announced its plan of acquiring the...
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When you think of music streaming today, you think of Spotify. And there’s a reason for that. Over the last five years, the number of premium Spotify premium users grew from 71 million subscribers in 2017 to 205 million subscribers in 2022. Compared to Apple Music’s 78 million subscribers as of June...
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Unlike traditional marketing efforts, content marketing doesn’t promote by directly selling to potential customers. Instead, it pulls people in with e...
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There can be a lot that goes into marketing for a business. And it can be overwhelming. But having an overarching marketing plan to do so makes it muc...
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The elements of a good marketing plan include two things: marketing objectives and a marketing strategy. Many people mistake an objective and a strategy as being the same thing, when, in fact, they are not. An objective is a more specific path to take to achieve your business goals. Examples include...
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The key to a successful marketing campaign is an effective marketing strategy. But it’s hard to put one together if you don’t assess where the company...
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TikTok is a short-form video-sharing app geared mostly toward Gen-Z. Content on the platform ranges from cooking videos to funny animal clips to pract...
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Some customers hate dealing with customer service. Part of it’s because it means they don’t know how to use something or something isn’t working prope...
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Within the last few years, personalization has become a higher priority in marketing efforts, as many customers expect it on some level nowadays. In f...
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The biggest ad network today on a global scale is Google, which makes sense because it’s also the most popular search engine. But the fact that the Go...
