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Have you ever liked a post about your local baseball team on social media, come back a day later, and see another post about baseball on your feed? That’s the recommendation algorithm doing its job. Recommendation systems, in short, predict based on a ranking system and will use those rankings to recommend items t...
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For businesses today, there are so many resources designed to help marketers promote their business. And with where technology is now, most marketers focus on digital avenues, as they’re much easier to track and are tailored to fit smaller budgets. But there are plenty of misconceptions about marketing that many peo...
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Web development refers to all actions required to build, maintain, and manage a website. There are three types of web development: front-end, back-end, and full-stack. Front-end development is the clint-facing side of the website, app, or digital product, and refers to everything users will see and interact with. This usually e...
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The biggest ad network today on a global scale is Google, which makes sense because it’s also the most popular search engine. But the fact that the Google Display Network (Google’s advertising network) reaches over 90% of worldwide internet users isn’t the only reason advertisers love it so much. It’s also the ...
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Within the last few years, QR (quick response) codes have become more popular, serving as a contactless, and therefore, sanitary, way of providing customers with information in person. A QR code is a graphical representation of digital data like a barcode. However, the difference between the two is that people can use a...
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One of the easiest ways to increase visibility online as a small business is through paid ads. As we’ve mentioned before, organic social posts have a limited reach. One of the easiest and most affordable paid advertising options is Facebook ads. Facebook makes it easy for marketers to create and run ads. After logging i...
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Over the last few years, research found that people spend even more time on social media now than in the past, making your business’s potential audien...
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When PSPINC first started, our vision was to help grow the Japanese market by popularizing PC software, which was already established technology in th...
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For a small company, it can be hard to justify spending money on marketing. Especially when there are ways to promote your business for free through s...
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With so many small businesses out there, it’s hard to convince customers to choose yours. Not only that, but you want those customers to stay with you...
