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For businesses today, you want as many customers as you can get to buy from you. The problem is, when you try to market to everyone, your efforts end ...
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The key to a successful marketing campaign is an effective marketing strategy. But it’s hard to put one together if you don’t assess where the company...
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TikTok is a short-form video-sharing app geared mostly toward Gen-Z. Content on the platform ranges from cooking videos to funny animal clips to pract...
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One of the most effective marketing tactics today is email. With so many advancements in technology today, email still delivers the highest return on ...
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Have you ever liked a post about your local baseball team on social media, come back a day later, and see another post about baseball on your feed? That’s the recommendation algorithm doing its job. Recommendation systems, in short, predict based on a ranking system and will use those rankings to re...
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For businesses today, there are so many resources designed to help marketers promote their business. And with where technology is now, most marketers ...
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Web development refers to all actions required to build, maintain, and manage a website. There are three types of web development: front-end, back-end...
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The biggest ad network today on a global scale is Google, which makes sense because it’s also the most popular search engine. But the fact that the Go...
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Within the last few years, QR (quick response) codes have become more popular, serving as a contactless, and therefore, sanitary, way of providing cus...
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One of the easiest ways to increase visibility online as a small business is through paid ads. As we’ve mentioned before, organic social posts have a ...
