Also, clean and dry sake mild in distinct flavor along with pure sake pairs well with any food. Aromatic sake and refreshing sake pair well with acidic foods or food prepared from bland food ingredients, while pure sake pairs well with simmered and stir-fried cuisines, food that line the dinner tabl...

By Kosuke KujiThe widespread novel coronavirus depleted supplies of rubbing alcohol across Japan early in the pandemic and created a supply shortage. Therefore, regulations were relaxed on an emergency basis for sake breweries like my own to produce rubbing alcohol, as I wrote before in this series....

Bad pairing refers to the delicious flavor diminished when sake is paired with food. Depending on the combination, the sake flavor may counter the flavor of the food, generating unpleasant aroma and texture. In many cases for example, sake may enhance the odor of fish and seafood. On the other hand,...

In this issue, I’d like to pass on to our readers a trick that enhances one’s abilities to pair sake with food.First, please select three brands of sa...

By Aya OtaThere is a clean and pure-looking restaurant, located on a corner of the Union Square/Greenwich Village District, which makes you feel like ...

By Yuji MatsumotoNo matter how good a product is, the message needs to be communicated for customers to try the product. Also, the timing and message must be appropriate to lead to sales. Therefore, let’s consider when the appropriate timing is and how to communicate the appeal of Japanese sake in a...

By Yuji MatsumotoIn this issue, I’d like to report on a secret to enhance pairing of Japanese cuisine with sake.First, please have three brands of Japanese sake with very different properties. The differences in properties are hard to detect unless you try them, but at first, please select the sake ...

By Kosuke KujiIwate prefecture I live in is the number one largest prefecture next to Hokkaido and the area is about the same size as Shikoku. Besides...