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We’ve talked about the importance of positive Google reviews, but feedback is important to every business. Especially a small one. Asking for feedback from your customers shows you care. But for businesses, feedback also tells you more about how customers feel about your products, services, and expe...
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Getting good quality IT support is an underrated service. Only when something breaks do you need to call someone to assist you. So, having a go-to IT ...
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When you want to look for a new restaurant to go to or get your car serviced, the first place you’ll look is Google. The same can be said when you’re ...
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In case you missed it, Google Analytics is sun-setting Universal Analytics (UA) at the beginning of next month. In 2020, Google Analytics introduced G...
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For companies looking to expand their business, one way to do so is by selling and promoting their offerings in a foreign country. It opens opportunit...
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Unlike traditional marketing efforts, content marketing doesn’t promote by directly selling to potential customers. Instead, it pulls people in with e...
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If you didn’t already know, Pacific Software Publishing Inc. (PSPINC) started as a one-man operation in 1987 by our founder, Kenichi Uchikura. While w...
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Online forms, or web forms, allow customers to enter valuable information. It could be as small and simple as their name and email address, or it can ...
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There can be a lot that goes into marketing for a business. And it can be overwhelming. But having an overarching marketing plan to do so makes it muc...
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The elements of a good marketing plan include two things: marketing objectives and a marketing strategy. Many people mistake an objective and a strategy as being the same thing, when, in fact, they are not. An objective is a more specific path to take to achieve your business goals. Examples include...
