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Outbound marketing encompasses more of the promotional aspects of marketing; cold calling, TV ads, print ads, and even social media ads. Inbound marke...
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For small businesses, transparency towards your customers is important. Especially if it affects a potential customer’s overall experience with the br...
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If you’re struggling to sell products or services for your business, think about your customers. After all, they’re the ones who will be purchasing an...
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Our founder and CEO, Ken Uchikura, just got back from his trip to Japan and brought back some snacks for us to try at our Bellevue office! Thank you, Uchikura-san! Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007 PSPINC Creates Tools For Your Business Pacific Software Publishing, Inc. is headq...
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Word-of-mouth is one of the most underrated yet effective marketing tactics today, even in the face of growing digital avenues. It’s why so many companies have a referral system or an affiliate marketing program in place. A referral system utilizes recommendations and word of mouth to grow a business’s customer b...
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Regardless of what kind of business you’re in, the end goal is the same: increase sales for your company. There’s a lot that goes into getting a poten...
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Over the last few years, influencers have only become more common. More people today create content on social media in the hopes of becoming an influencer. With the growing popularity, businesses found it beneficial to engage in influencer marketing, which involves working with influencers to help grow their business onli...
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Business success rarely ever happens overnight. But a lot of successful endeavors include some form of risk. And larger businesses can likely recover easily if it doesn’t pan out. However, it isn’t as easy for small businesses. But a business will never grow if they play it safe forever. The key is taking small but calc...
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One of the most difficult parts of owning and running a small business is standing out from the competition. But the great thing about having a small business is the space to be creative and try new things. In a bigger company, it’s hard to make big changes because it has to go through so many people before it gets appr...
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Creating successful ad campaigns can be tricky. It consists of striking the perfect balance between targeting the right people, producing creative content, and ensuring it’ll resonate with your audience. But a big part of marketing consists of trying new things and learning from other businesses’ successes. So, here are fi...
