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Reaching a global audience today is crucial for success due to how interconnected the world is today. To do this, businesses need to adapt content and products to different languages and cultures in a process called localization. And when it comes to localization, experience matters. For over three decades, PSPINC has been ...
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Pay attention to identify “2 different aromas” during sake tasting Two types of aromas below must be evaluated during sake-tasting. Aroma is an ess...
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By Ryuji Takahashi Since early December, many businesspeople have been excited about the long winter holiday to celebrate the New Year. My sake shop...
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Approximately eighty-percent of Japanese sake ingredients consist of water. Therefore, the quality of water greatly influences the quality of Japanese...
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By Kosuke Kuji I wrote in my previous report that I was blessed with a fateful encounter in Kochi prefecture, where the prefectural fish is bonito, ...
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Cautionary Notes for Tasting Sake Before sipping the sake, first inhale the sake aroma through the nose. The sake aroma that rises from the sake i...
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By Ryuji Takahashi A wine-tasting event was held at a specialty shop for local sake that sells only sake. We are now in season for France to soon re...
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“Kanzukuri” is a sake production method used during the coldest time of the year. However, until the early Edo Period (1603 - 1868), sake was produce...
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By Kosuke Kuji How can I distribute the ultimate, fresh, unpasteurized sake worldwide? I thought about the answer to this question for the past 10 ye...
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Cautionary Notes for Tasting Sake To taste sake, first visually inspect the color tone and appearance of the sake. *Color tone Apart from ni...
