A brand and a company, while used interchangeably, are not the same. A company is the name of an organization that engages in business activities, like producing and selling products. A brand, however, is about how people perceive your company through identifying brand attributes like your logo, name, and products. To r...
As we close out 2021, we would like to look back at a major project we undertook this year. We've referred to this as the “PSPINC brand consolidation”...
