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Web development refers to all actions required to build, maintain, and manage a website. There are three types of web development: front-end, back-end, and full-stack. Front-end development is the clint-facing side of the website, app, or digital product, and refers to everything users will see and interact with. This usually e...
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The biggest ad network today on a global scale is Google, which makes sense because it’s also the most popular search engine. But the fact that the Google Display Network (Google’s advertising network) reaches over 90% of worldwide internet users isn’t the only reason advertisers love it so much. It’s also the ...
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Within the last few years, QR (quick response) codes have become more popular, serving as a contactless, and therefore, sanitary, way of providing customers with information in person. A QR code is a graphical representation of digital data like a barcode. However, the difference between the two is that people can use a...
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One of the easiest ways to increase visibility online as a small business is through paid ads. As we’ve mentioned before, organic social posts have a limited reach. One of the easiest and most affordable paid advertising options is Facebook ads. Facebook makes it easy for marketers to create and run ads. After logging i...
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Over the last few years, research found that people spend even more time on social media now than in the past, making your business’s potential audien...
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When PSPINC first started, our vision was to help grow the Japanese market by popularizing PC software, which was already established technology in th...
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For a small company, it can be hard to justify spending money on marketing. Especially when there are ways to promote your business for free through s...
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With so many small businesses out there, it’s hard to convince customers to choose yours. Not only that, but you want those customers to stay with you...
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Outbound marketing encompasses more of the promotional aspects of marketing; cold calling, TV ads, print ads, and even social media ads. Inbound marke...
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For small businesses, transparency towards your customers is important. Especially if it affects a potential customer’s overall experience with the br...
