-
A press release is an official statement an organization sends out to news media. Then, the hope is that the media will report on that statement to spread the word about a new product or big change in your organization, be it a new product or new CEO. And it'll also generate more buzz and excitement for your company a...
-
Creating a beautifully designed website can be great for business, but marketing your business shouldn’t stop there. You also need to make sure people know it exists. To do that, you can market your site by updating your site content and sharing the link to social media. Just because you have a great site, it doesn’t m...
-
Social media marketing is an invaluable asset to include in your digital marketing plan. It’s an easy but effective way to grow your business online. Most entrepreneurs today know how vital it can be to their business. But it’s what you do with social media that can make a real difference in how effective it can be. It’...
-
Last month, the National Music Publishers’ Association (NMPA) sued Twitter for $250 million for copyright infringement. Why? Because Twitter’s been letting users share copyrighted music without a license for years, as the lawsuit claims. It’s been an issue with the platform for years, but the lawsuit claims it’s only...
-
Reddit is a forum full of thousands of communities, or subreddits, where people share news, content, and opinions. Seven years ago, Reddit released a free API or Application Programming Interface. With an API, developers can integrate existing software systems into new applications. For example, when signing in to certain ...
-
Unlike traditional marketing efforts, content marketing doesn’t promote by directly selling to potential customers. Instead, it pulls people in with educational and entertaining content. This content can be through blog posts, social media posts, videos, and email content among others. With content marketing, you aren’t trying t...
-
Ever since Elon Musk acquired Twitter, many users have been itching to find a viable replacement. So far, some have found solace in Mastodon and Bluesky, a newer app launched and endorsed by co-founder and former Twitter CEO, Jack Dorsey. But now, Meta’s thrown its hat in the ring with its upcoming text-based ap...
-
Verified users on social media have been a thing for a long time. Since 2009, to be specific, when Twitter introduced the blue checkmark shown next to a user’s profile name. After that, other social platforms followed suit. Prior to Elon Musk’s Twitter takeover, the checkmark beside someone’s name online became a...
-
There can be a lot that goes into marketing for a business. And it can be overwhelming. But having an overarching marketing plan to do so makes it much easier. It’ll outline what needs to be done and what the intended results will be, not just to your marketing team, but to the entire sales team. You might have some initi...
-
For businesses today, you want as many customers as you can get to buy from you. The problem is, when you try to market to everyone, your efforts end up sounding vague and uninspired. When you determine a focus for your campaign, however, you won’t only share better marketing content, but you’ll also end up ...
