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Sales and marketing are commonly used interchangeably in business, but they don’t mean the same thing. Sales and marketing work in tandem to increase revenue. When both strike a perfect balance, businesses benefit in the long run. So, it’s an understatement to say that those in sales and marketing c...
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As a small business owner, it’s hard not to want to be involved in everything. After all, it’s your company. So, it’s not surprising to learn that man...
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Are you one of the many people who use a voice assistant like Siri, Amazon Alexa, or Google Assistant? Insider Intelligence predicts that 123.5 million adults will use a voice assistant at least once a month in the U.S. this year. While this technology isn’t particularly new anymore, it is still rif...
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One of the secrets of building a productive team at work is focusing on boosting employee morale and encouraging employee advocacy. People like to fee...
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A brand and a company, while used interchangeably, are not the same. A company is the name of an organization that engages in business activities, lik...
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Making it today in business can be difficult. And one of the reasons why is because of how competitive the small business world can be. The best way to combat that is to always be aware of what your competitors are doing. While trends in your industry will come and go, seeing which ones perform well...
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Starting and building a business isn’t always the easiest thing to do. But it’s easier if you start with one thing first. For example, Pacific Softwar...
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Big data is exactly what it sounds like: an enormous, exponentially growing amount of data. Data versus big data really comes down to three factors kn...
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When selling products, it’s essential to always think about the sales cycle from the customer’s point of view. Many content management systems (CMS) h...
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When marketing your business, a lot of business advice tells you to stand out among your competitors. After all, you want to give potential customers ...
