When you sell your products to over seas, you need to make you product to adopt to their culture. One bad example of that is American Auto in Japan. In Japan, people drive on the left side of the street. So the car naturally have steering wheel on the right hand side of the car. Well, until recently American cars never cha...

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The result of the genitive campaign is not usually great. Look at Hillary Clinton's campaign during 2016 election. Here is the another example of Negative campaign. Well, it works both ways. I do not like to purchase any products that is promoted using scare tactics or saying anything negative about their competitors. I also ...

Interesting Marketing Technique ... http://www.rover.com

What would you do someone is at your store taking picture of your item? (1) Thank him/her for taking picture and sharing it on the net ... even if it may be negative comment. (2) Ask him/her who took pictures what and why they are taking picture? (3) Ask him/her not to take picture and leave. This will tell you how yo...

Sometime for the product to successful (usually short term), a product does not have to have any purpose or contribution to anything. That is exactly what I think about this spinning thing. Do you remember Clackers (two ball on the string)? At least Fidget Spinner is not dangerous like Clackers.

Hinoki (Cypress) is one of the most popular and admired bathing bath building materials in Japan because of the the smell. One of the companies we work with in Japan creates handmade wood products which produces Hinoki / Cypress Tree Shavings. They packed them in the plastic bag. You can out the package in the so...

Overtime I go to Japan, I buy those Japanese sandwiches and eat them for dinner and breakfast. I really like them. I wish there are sandwiches like that here in the US. I am not saying the sandwiches are bad here ... but Japanese sandwiches are different from here. You really need to eat it to understand the difference.

The legacy of the high-tech companies no matter who they are compared to brands like "Louis Vuitton", "CHANEL", "Tiffany" and "Hermès" ... You need to...

There are three new panels at PSPinc lobby. They represents computer industry's "PAST", "PRESENT" and "FUTURE". What do you think?