By Kosuke Kuji    This is the third report on young Japanese consumers and Japanese sake, the last report for this series.  “Sake Jump,” a community ...

By Yuji Matsumoto Japanese sake is still a largely unfamiliar beverage to American consumers. Ninety percent of sake is consumed in restaurants, indicating the unfortunate reality that sake is still far from being casually enjoyed in private homes and parties. One of the reasons is because the true ...