Ga-Ma-NGa-Ma-N is a Japanese word that has no word in the English dictionary. It is sometimes translated as “endure”, “persevere” and “tolerate”. But those words are not describing how the word is used.When a child falls and hurts himself, the child usually cries. At that point, parents may tell the...

When you try to change something, you will always meet resistance. People are comfortable, or I should say, people, are very used to what they have and do not want to change anything. But without change, you are at a standstill. With the change, you are changing. Is it better to change? Only time wi...

MillennialsDear Reader, When I was young, older people always told us, they do not understand what we are thinking and what we enjoy. We are so different from our parents and we were proud of that. But the tide has changed, we are now looking at young people and saying ”I do not understand your valu...

When you explain your product and service to someone, you assume that someone has some basic knowledge about the product, service, industry and so on. A lot of times, without those basic pieces of knowledge, your explanation makes no sense to someone. Over 20 years ago, I had the honor to provide tr...

I want to do marketing.Dear Reader, When you ask many applicants what they want to do, most of them say they want to do “Marketing”. When I hear that I asked them to define marketing. Then they tell me “Advertisement Creation”, “Advertisement Placement”, “Search Engine Optimization”, “Social Media C...

CRM / 顧客管理CRM と言う言葉を聞くと、高くて大企業向けのシステムだというイメージを持たれる方が多いのではないでしょうか。しかし CRM は気づかないうちに皆さんそれぞれのメールの整理方法で顧客情報を管理したり、頭の中でお客様の情報を管理されています。それ自体が CRM なのです。私は日本に出張するときだいたい同じホテルに泊まります。今はおられないのですが、そのホテルにはドアマンがいて空港からホテルに到着すると「内倉様、お帰りなさい。今回は何泊ですか。」と聞いてくれました。これこそが究極の CRM なのです。当然このホテルには今でも泊まっていますが、この方はもうおられません。誰だって特...

01/10/2019CRM / Customer Relationship ManagementDear Reader, When you hear a word CRM, you immediately think it is very expensive and is for large corporations only. But everyone, including yourself, manages your customer information in some ways including email archive and in your head. When I trav...