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Within the last few years, personalization has become a higher priority in marketing efforts, as many customers expect it on some level nowadays. In fact, a 2021 report from Mckinsey & Company found that 78% of consumers are more likely to purchase from a brand more than once if they personalize their marketing ...
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The biggest ad network today on a global scale is Google, which makes sense because it’s also the most popular search engine. But the fact that the Google Display Network (Google’s advertising network) reaches over 90% of worldwide internet users isn’t the only reason advertisers love it so much. It’s also the ...
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Within the last few years, QR (quick response) codes have become more popular, serving as a contactless, and therefore, sanitary, way of providing customers with information in person. A QR code is a graphical representation of digital data like a barcode. However, the difference between the two is that people can use a...
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One of the easiest ways to increase visibility online as a small business is through paid ads. As we’ve mentioned before, organic social posts have a limited reach. One of the easiest and most affordable paid advertising options is Facebook ads. Facebook makes it easy for marketers to create and run ads. After logging i...
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Over the last few years, research found that people spend even more time on social media now than in the past, making your business’s potential audien...
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The restaurant industry today has changed drastically due to the Covid-19 pandemic. For a while, restaurants only offered delivery and takeout options...
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When PSPINC first started, our vision was to help grow the Japanese market by popularizing PC software, which was already established technology in th...
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Starting today, our free Click It Audio users will now be able to replace their audio content as many times as they want! Previously, users could only replace audio up to three times, but we've removed the limit altogether. With unique audio QR codes and audio embeds, you can market to your customers uniquely and perso...
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Being perfect is overrated. In a business setting, trying to make everything you do perfect won’t work in the long term. But it’s only natural to want...
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It’s officially holiday season, which means it’s also the sale season for small businesses. Generally, it’s best to prepare in advance so that your te...
