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TikTok is a short-form video-sharing app geared mostly toward Gen-Z. Content on the platform ranges from cooking videos to funny animal clips to pract...
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One of the most effective marketing tactics today is email. With so many advancements in technology today, email still delivers the highest return on ...
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Web development refers to all actions required to build, maintain, and manage a website. There are three types of web development: front-end, back-end...
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Within the last few years, personalization has become a higher priority in marketing efforts, as many customers expect it on some level nowadays. In f...
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The biggest ad network today on a global scale is Google, which makes sense because it’s also the most popular search engine. But the fact that the Go...
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One of the easiest ways to increase visibility online as a small business is through paid ads. As we’ve mentioned before, organic social posts have a ...
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Over the last few years, research found that people spend even more time on social media now than in the past, making your business’s potential audience even larger. And it makes it more likely that they’ll convert as well. However, social platforms’ algorithms are constantly changing, and many now ...
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For a small company, it can be hard to justify spending money on marketing. Especially when there are ways to promote your business for free through s...
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With so many small businesses out there, it’s hard to convince customers to choose yours. Not only that, but you want those customers to stay with you...
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For small businesses, transparency towards your customers is important. Especially if it affects a potential customer’s overall experience with the br...
