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Creating a beautifully designed website can be great for business, but marketing your business shouldn’t stop there. You also need to make sure people...
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Social media marketing is an invaluable asset to include in your digital marketing plan. It’s an easy but effective way to grow your business online. ...
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Last month, the National Music Publishers’ Association (NMPA) sued Twitter for $250 million for copyright infringement. Why? Because Twitter’s been le...
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Reddit is a forum full of thousands of communities, or subreddits, where people share news, content, and opinions. Seven years ago, Reddit released a ...
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For companies looking to expand their business, one way to do so is by selling and promoting their offerings in a foreign country. It opens opportunit...
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Unlike traditional marketing efforts, content marketing doesn’t promote by directly selling to potential customers. Instead, it pulls people in with e...
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There can be a lot that goes into marketing for a business. And it can be overwhelming. But having an overarching marketing plan to do so makes it muc...
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The elements of a good marketing plan include two things: marketing objectives and a marketing strategy. Many people mistake an objective and a strategy as being the same thing, when, in fact, they are not. An objective is a more specific path to take to achieve your business goals. Examples include...
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Using audio in marketing has only gotten popular over the past few years. Catchy jingles, sponsored podcasts, audiobooks, and other audio advertising methods. And there’s a good reason for this: people are more likely to remember something with audio, especially music. So, when you use audio in your...
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The key to a successful marketing campaign is an effective marketing strategy. But it’s hard to put one together if you don’t assess where the company...
