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TikTok is a short-form video-sharing app geared mostly toward Gen-Z. Content on the platform ranges from cooking videos to funny animal clips to pract...
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One of the most effective marketing tactics today is email. With so many advancements in technology today, email still delivers the highest return on ...
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For businesses today, there are so many resources designed to help marketers promote their business. And with where technology is now, most marketers ...
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It may be more work, but there’s a reason why many companies have a blog; they allow businesses to demonstrate their expertise and establish credibili...
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Web development refers to all actions required to build, maintain, and manage a website. There are three types of web development: front-end, back-end...
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Within the last few years, personalization has become a higher priority in marketing efforts, as many customers expect it on some level nowadays. In f...
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The biggest ad network today on a global scale is Google, which makes sense because it’s also the most popular search engine. But the fact that the Go...
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Within the last few years, QR (quick response) codes have become more popular, serving as a contactless, and therefore, sanitary, way of providing cus...
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One of the easiest ways to increase visibility online as a small business is through paid ads. As we’ve mentioned before, organic social posts have a ...
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While increasing overall sales is the ultimate goal for small businesses, working to generate leads is just as important. Lead generation involves generating customer interest for a product or service, hopefully resulting in a sale. It’s an important part of conducting business because it helps your...
