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Word-of-mouth is one of the most underrated yet effective marketing tactics today, even in the face of growing digital avenues. It’s why so many companies have a referral system or an affiliate marketing program in place. A referral system utilizes recommendations and word of mouth to grow a business’s customer b...
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Regardless of what kind of business you’re in, the end goal is the same: increase sales for your company. There’s a lot that goes into getting a poten...
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Over the last few years, influencers have only become more common. More people today create content on social media in the hopes of becoming an influencer. With the growing popularity, businesses found it beneficial to engage in influencer marketing, which involves working with influencers to help grow their business onli...
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Business success rarely ever happens overnight. But a lot of successful endeavors include some form of risk. And larger businesses can likely recover easily if it doesn’t pan out. However, it isn’t as easy for small businesses. But a business will never grow if they play it safe forever. The key is taking small but calc...
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One of the most difficult parts of owning and running a small business is standing out from the competition. But the great thing about having a small business is the space to be creative and try new things. In a bigger company, it’s hard to make big changes because it has to go through so many people before it gets appr...
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Creating successful ad campaigns can be tricky. It consists of striking the perfect balance between targeting the right people, producing creative content, and ensuring it’ll resonate with your audience. But a big part of marketing consists of trying new things and learning from other businesses’ successes. So, here are fi...
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Communication is one of the most important aspects of running a business. But communication goes both ways. You can’t just speak; you have to listen too. Here at PSPINC, we encourage everyone to speak up, even if it’s about something small. But most problems generally start small, so it’s our chance to tackle the...
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As a business that sells to other businesses, it’s hard to sell and retain those customers sometimes. But what we’ve found very helpful is taking the focus of our company. Instead, we put the focus on our customers. It’s not about trying to get what we need from them; it’s about giving them what they need. When ...
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Every business, big or small, fluctuates. There are years where we’ve excelled, but there are other years where we could’ve done better. But we’re still standing. And it’s largely because we didn’t quit. Thousands of businesses fail every year because their company founders gave up too easily. Fighting throug...
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As a small business, the goal is always to grow. And helping small businesses grow online is our specialty. But that growth very rarely happens overnight. Even when things go viral, it usually only lasts a few weeks before people’s interests lessen and that momentum ends. Sustained growth, however, is something that h...
