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If you didn’t already know, Pacific Software Publishing Inc. (PSPINC) started as a one-man operation in 1987 by our founder, Kenichi Uchikura. While w...
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Online forms, or web forms, allow customers to enter valuable information. It could be as small and simple as their name and email address, or it can ...
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There can be a lot that goes into marketing for a business. And it can be overwhelming. But having an overarching marketing plan to do so makes it muc...
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The elements of a good marketing plan include two things: marketing objectives and a marketing strategy. Many people mistake an objective and a strategy as being the same thing, when, in fact, they are not. An objective is a more specific path to take to achieve your business goals. Examples include...
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An important part of developing a business’s brand identity is its website. The elements that go into designing a business website include a logo, a s...
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Released in 2005, Google Analytics is a free web analytics service where users can view statistics and have access to basic analytical tools for their...
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Using audio in marketing has only gotten popular over the past few years. Catchy jingles, sponsored podcasts, audiobooks, and other audio advertising methods. And there’s a good reason for this: people are more likely to remember something with audio, especially music. So, when you use audio in your...
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Today, it’s much easier to build a site for businesses, blogs, portfolios, or for any other reason. In the past, web developers and designers worked t...
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For businesses today, you want as many customers as you can get to buy from you. The problem is, when you try to market to everyone, your efforts end ...
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The key to a successful marketing campaign is an effective marketing strategy. But it’s hard to put one together if you don’t assess where the company...
