-
I’m often asked by Americans, “I often use wine for cooking, but can I also use Japanese sake?” Japanese sake contains many umami flavors not found in...
-
By Yuji Matsumoto In the past twenty years, Japanese beer, sake and shochu sales have expanded according to the increasing number of Japanese restaura...
-
Experience and knowledge are indispensable for sake tasting, but doing many tastings absent-mindedly does not help. Many tend to think that a person m...
-
By Yuji Matsumoto This is a trend I’ve recently noticed in the last two to three years, but I’ve noticed a widening division between the winning vs. l...
-
By Yuji Matsumoto While I’ve written repeatedly in the past about the lack of marketing efforts in branding Japanese sake bottles, it’s very disappoin...
-
By Yuji Matsumoto It’s simple to state that sake is a beverage of taste, selected and consumed according to individual preferences. However, “deliciou...
-
By Yuji Matsumoto The number of Japanese sake brands available in the U.S. is increasing annually with approximately 450 brands offered domestically. ...
