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CRM stands for customer relationship management and refers to the overall process and system companies used to manage and analyze customer interactions with the goal of improving customer service relationships. With effective CRM software, it’s easier to track your business’s overall growth, efficiency, revenue, an...
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Brand loyalty is what every company wants. While the main goal is to increase sales, it’s much easier and cheaper to get customers that continually come back. In fact, it’s five to 25 times more expensive to acquire a new customer when compared to retaining an existing one (according to Harvard Business Review). ...