Communication is a very broad topic in business – it includes internal communication between staff, from management to employees, and it also includes external communication to the public through branding, advertising and PR.One of the key elements in business communication is persuasion. How do we ...

What is ranking?When you type something into a search engine there are typically 10 website links that appear on the first page, with multiple pages of results that follow. The position at which a website is listed is considered its ranking; the higher the position, the better the ranking. Websites ...

What are keywords?In terms of SEO (Search Engine Optimization) and websites – keywords are the words and phrases that define your content. If you take a single web page and you only look at the text, your keywords are the words or phrases that appear repeatedly. Why are they important?When someone g...

What is a backlink?A backlink is a hyperlink from one website to another website; they’re also called “inbound links” or “incoming links.” Why do they matter?Ultimately, backlinks matter for search engine optimization (SEO) purposes. When multiple websites link to the same web page, it signals to se...

What are internal links?Internal links are hyperlinks that point to a subpage within the same domain. In other words, internal links point to another page on the same website. Why do you need internal links?Internal links fulfill a few different purposes. They provide site architecture by linking we...

We’ve been talking about tech trends for 2019 and all the exciting advances in technology, including increased speed and connectivity of our gadgets. But all this advancement comes with a price as we become increasingly vulnerable to cyber attacks.In 2017, Equifax had a breach that affected sensitiv...

Do you remember a time when pictures would download bit by bit and we were all amazed at how fast our internet had become, so much so, we could see images online instead of just text? How quickly we’ve forgotten those exciting times – now with instant downloads and streaming video. Well, it’s time t...

Money is defined in Wikipedia as “a medium of exchange, a unit of account, a store of value and sometimes, a standard of deferred payment.” Let’s talk about money -- literally and virtually. Transactions boomed with the rise of credit cards, but with the convenience of emerging “digital wallet” prog...

The battle to tap into your home was big in 2018, between smart speakers and home security systems gaining popularity. Amazon and Google have been goi...

In 2018, we saw the rise of “Internet of Things” (aka: IoT), which is basically the connectivity of all our devices to each other via the cloud and network systems. The other growing phenomena is “Artificial Intelligence” or AI. IoT and AI are working together to shape our future and make everything...