What is ranking?When you type something into a search engine there are typically 10 website links that appear on the first page, with multiple pages of results that follow. The position at which a website is listed is considered its ranking; the higher the position, the better the ranking. Websites ...

What are keywords?In terms of SEO (Search Engine Optimization) and websites – keywords are the words and phrases that define your content. If you take a single web page and you only look at the text, your keywords are the words or phrases that appear repeatedly. Why are they important?When someone g...

What is a backlink?A backlink is a hyperlink from one website to another website; they’re also called “inbound links” or “incoming links.” Why do they matter?Ultimately, backlinks matter for search engine optimization (SEO) purposes. When multiple websites link to the same web page, it signals to se...

What are internal links?Internal links are hyperlinks that point to a subpage within the same domain. In other words, internal links point to another page on the same website. Why do you need internal links?Internal links fulfill a few different purposes. They provide site architecture by linking we...