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It may be more work, but there’s a reason why many companies have a blog; they allow businesses to demonstrate their expertise and establish credibility. Customers aren’t just looking at the price and quality of products anymore; they want to know who they’re buying from and compare it to others before decidin...
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Web development refers to all actions required to build, maintain, and manage a website. There are three types of web development: front-end, back-end, and full-stack. Front-end development is the clint-facing side of the website, app, or digital product, and refers to everything users will see and interact with. This usually e...
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If you’re a customer of our password manager, Pass Wizard, you could win one year of Pass Wizard for free! With Pass Wizard Pro, not only can you store your passwords securely, but you can also share them securely with family members, friends, and even trusted employees. To further secure your account, you c...
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Within the last few years, personalization has become a higher priority in marketing efforts, as many customers expect it on some level nowadays. In fact, a 2021 report from Mckinsey & Company found that 78% of consumers are more likely to purchase from a brand more than once if they personalize their marketing ...
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The biggest ad network today on a global scale is Google, which makes sense because it’s also the most popular search engine. But the fact that the Google Display Network (Google’s advertising network) reaches over 90% of worldwide internet users isn’t the only reason advertisers love it so much. It’s also the ...
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Within the last few years, QR (quick response) codes have become more popular, serving as a contactless, and therefore, sanitary, way of providing customers with information in person. A QR code is a graphical representation of digital data like a barcode. However, the difference between the two is that people can use a...
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Fill out this Pass Wizard survey to enter to win one year of Pass Wizard Pro for free. With this information, we’ll be able to improve our customers’ experiences and get a better idea of what features we should prioritize in our future development work. To enter this giveaway, users must already be a Pass Wizard...
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Managing your business can be difficult, juggling both your customers and employees. But you need both when running a business of any size. An organized management system reduces the chance for mistakes to happen and increases overall productivity. It also improves the overall work culture, giving employees more tran...
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One of the easiest ways to increase visibility online as a small business is through paid ads. As we’ve mentioned before, organic social posts have a limited reach. One of the easiest and most affordable paid advertising options is Facebook ads. Facebook makes it easy for marketers to create and run ads. After logging i...
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While increasing overall sales is the ultimate goal for small businesses, working to generate leads is just as important. Lead generation involves gen...
