Vol. 73July 22nd in the U.S. is the 23rd in Japan, so while it is a year late, it is the date of the Tokyo Olympics. This will be the second time the Olympics will be held in Japan during the summer. The first two in the winter were in Sapporo and Nagano. It is the fourth time that Tokyo has declare...

Vol. 67It is said that it is normal to have your domain and run your email and website there, but is it really necessary? The reality is that even if you set up and run a website, you may only get a few visitors each day and possibly no business from it. PSPINC has been developing and hosting websit...

We often ask questions with some expectation of the answers before we hear them. When asking our customers for their input, however, we must willingly set aside our opinions and remain neutral if we want to get honest feedback and learn something valuable from them. According to Peter Drucker, guru ...

Hosting a focus group to get more granular feedback from your customers is a great way learn what’s working, what’s not, and what the people want. The feedback can help you make better informed decisions when it comes to introducing, modifying or discontinuing products or services – instead of relyi...

The best time to ask a customer about their experience with your business is immediately after your transaction or interaction with them. Life is busy and our memories get muddled because of it, so don’t wait too long to get feedback. Ask when when it’s fresh in your customer's mind. If you want to ...

Learning from our customers equips us with information to better our business. In a previous article we discussed using analytics as a tool to understand our customers’ online behavior. Now let’s talk about reaching out to those customers to get their feedback. One of the best and easiest ways to en...

Sometimes we let our values or assumptions dictate our business decisions. But how do we know if we’re making decisions that appeal to our customers’ needs and desires? If business is good, that’s a pretty solid indicator your ways are right. But what if business could be better? I think there’s alw...

It’s okay to feel stressed or frantic about work sometimes, but when it happens every day it’s time to make some changes. From jamming to your favorite tunes to tidying up a bit, here are 7 ways to de-stress while at work. 1. ExerciseDon’t underestimate the benefits that a brisk walk around the offi...

Facebook had a rough year in 2018 and it’s hasn’t gotten any better so far in 2019. They acknowledged their mistakes and rolled out some changes to the news feed.Like Google, Facebook determines how posts rank and which ones show up first in your news feed. In an effort to ‘save Facebook’ Mark Zucke...

As a business, you want to make sure your office or storefront looks professional. You may apply a new coat of paint, add lighting and signage where it’s needed. You do this because you know your appearance has an effect on people’s opinion of your business. Well, the same concept applies to your on...