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When developing products for your business, it’s important to remember your audience. Regardless of what industry you’re in, customers regard you as e...
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Outbound marketing encompasses more of the promotional aspects of marketing; cold calling, TV ads, print ads, and even social media ads. Inbound marke...
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For small businesses, transparency towards your customers is important. Especially if it affects a potential customer’s overall experience with the br...
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3D printing began in the early 1980s when Hideo Kodama developed a rapid prototyping system in Japan. In the simplest terms, 3D printing is the process of creating three-dimensional objects from a digital file. 3D printing starts with 3D software, which will create a printable file. Then, to prepare it for the printer, it’ll sli...
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If you’re struggling to sell products or services for your business, think about your customers. After all, they’re the ones who will be purchasing an...
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Our founder and CEO, Ken Uchikura, just got back from his trip to Japan and brought back some snacks for us to try at our Bellevue office! Thank you, Uchikura-san! Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007 PSPINC Creates Tools For Your Business Pacific Software Publishing, Inc. is headq...
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Word-of-mouth is one of the most underrated yet effective marketing tactics today, even in the face of growing digital avenues. It’s why so many companies have a referral system or an affiliate marketing program in place. A referral system utilizes recommendations and word of mouth to grow a business’s customer b...
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Regardless of what kind of business you’re in, the end goal is the same: increase sales for your company. There’s a lot that goes into getting a poten...
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Over the last few years, influencers have only become more common. More people today create content on social media in the hopes of becoming an influencer. With the growing popularity, businesses found it beneficial to engage in influencer marketing, which involves working with influencers to help grow their business onli...
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As a business, it’s important to build trust with your customers. But it’s even more important for small businesses. While your website may have an “A...
