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The elements of a good marketing plan include two things: marketing objectives and a marketing strategy. Many people mistake an objective and a strategy as being the same thing, when, in fact, they are not. An objective is a more specific path to take to achieve your business goals. Examples include increasing brand awar...
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An important part of developing a business’s brand identity is its website. The elements that go into designing a business website include a logo, a simple navigation bar, a clear call-to-action (CTA), a product and services page, and an about us page. The web designer’s job isn’t just to create these components, but i...
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Released in 2005, Google Analytics is a free web analytics service where users can view statistics and have access to basic analytical tools for their websites. These tools help website owners optimize their sites for search engines and better market their sites and potential businesses. Since 2012, Universal Analytics (UA) ...
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Using audio in marketing has only gotten popular over the past few years. Catchy jingles, sponsored podcasts, audiobooks, and other audio advertising methods. And there’s a good reason for this: people are more likely to remember something with audio, especially music. So, when you use audio in your marketing plan, it...
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Today, it’s much easier to build a site for businesses, blogs, portfolios, or for any other reason. In the past, web developers and designers worked together to create a site from scratch. Now, there are a bunch of web builders out there that make it easier for non-developers to easily create a site, with features all desi...
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Recently, AI-generated voices have become increasingly popular, from Spotify’s new AI DJ to TikToks playing spoofed versions of songs that sound like famous actors or singers are singing them. But text-to-speech technology is nothing new. However, it’s improved immensely for one reason: deep learning. Previously, c...
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For businesses today, you want as many customers as you can get to buy from you. The problem is, when you try to market to everyone, your efforts end up sounding vague and uninspired. When you determine a focus for your campaign, however, you won’t only share better marketing content, but you’ll also end up ...
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The key to a successful marketing campaign is an effective marketing strategy. But it’s hard to put one together if you don’t assess where the company currently stands. One of the most important parts of marketing is research. After all, you can’t market for a company without knowing anything about what the compa...
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TikTok is a short-form video-sharing app geared mostly toward Gen-Z. Content on the platform ranges from cooking videos to funny animal clips to practically anything you could think of. According to Business of Apps, as of January 2023, TikTok had almost two billion monthly active users globally. And this doesn’t even in...
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One of the most effective marketing tactics today is email. With so many advancements in technology today, email still delivers the highest return on investment (ROI) compared to other marketing tactics. According to Omnisend, the average return per dollar spent on email marketing is $40. While social media and paid search ...
