I strongly believe relationships in business – a company and its customers, a company and its employees, a manager and team – must work like a marriage. Both parties must mutually benefit, reciprocate, and want to engage in a healthy relationship. And healthy communication in those relationships inc...

Has anyone ever asked you, “So what is your point? The point we try to make to someone can easily get muddled with extra words and long explanations, or it can get confused by lack of tone over digital communication. So how do we get to the point faster and make communication more effective? Here ar...

Communication is a very broad topic in business – it includes internal communication between staff, from management to employees, and it also includes external communication to the public through branding, advertising and PR.One of the key elements in business communication is persuasion. How do we ...

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What is ranking?When you type something into a search engine there are typically 10 website links that appear on the first page, with multiple pages of results that follow. The position at which a website is listed is considered its ranking; the higher the position, the better the ranking. Websites ...

We know it’s important to keep web content to a minimum and try to get our point across in as few words as possible. Too much text on a screen is a tu...

What are keywords?In terms of SEO (Search Engine Optimization) and websites – keywords are the words and phrases that define your content. If you take a single web page and you only look at the text, your keywords are the words or phrases that appear repeatedly. Why are they important?When someone g...

What is a backlink?A backlink is a hyperlink from one website to another website; they’re also called “inbound links” or “incoming links.” Why do they matter?Ultimately, backlinks matter for search engine optimization (SEO) purposes. When multiple websites link to the same web page, it signals to se...

A good website often comes with some kind of form for prospective customers to fill out. The objective is to gather more information, whether it be as simple as an RSVP, or an inquiry about a service such as catering, or something more complex like an employee application form. What many people don’...

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