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Utilizing data analytics in marketing is vital to succeeding. With its ability to analyze and even predict data, it can do wonders in perfecting marketing strategies, saving time and money, developing a better understanding of your customers, creating better-performing content, and optimizing marketing channels. The challenging pa...
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Marketing is a constantly changing industry, which is why it's difficult to determine what works and what doesn't work for your business. What works for one company won't necessarily work for another, so marketing today consists of a lot of experimenting and testing, which can then take a lot of time and effort to get it r...
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One of the most important parts of running a business involves developing and maintaining your brand. While there are multiple definitions of what a brand is, in its simplest form, a brand is an immediately recognizable identity that differentiates itself from others. Having a clear brand for your company is especially vital for...
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As this year comes to a close, we’re reflecting on how marketing has evolved over the past year and how we can improve for next year, not only for our company but for our customers as well. When looking back, one thing’s for certain: advancements in technology are driving the trends that will only become even...
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For over 20 years now, we’ve been localizing content for small businesses looking to market toward both English-speaking customers and Japanese-speaking customers. Beyond just translating, we also build custom web applications, design and develop websites, and create digital marketing assets like social media posts us...
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While it’s more costly, custom web development is well worth it in the end because of how beneficial it is for your brand. Custom web development benefits businesses, especially small businesses by: 1. Increasing security: Businesses can implement robust security measures to keep their data safe from cyber-attacks wit...
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Brand identity is important to any business, especially small businesses. Large businesses have an advantage in terms of credibility compared to small businesses. A solid brand identity helps small businesses gain credibility and inspire customer loyalty. But what is brand identity? Internally, it’s the values your company st...
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Following Twitter's recent logo and name change to "X" earlier this year, we are changing the platform icon in the "Social Links" menu in NewsMAIL. As a result, your newsletters will display the "X" in your NewsMAIL newsletter starting next week. Shown below. This update will only apply for those of you who have linke...
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Over the past few years, short-form videos have become more popular, especially with the rise of TikTok, Instagram Reels, Facebook/Instagram Stories, and YouTube Shorts. As technology has continued to progress, people have become more accustomed to the conveniences it has to offer, and their attention spans have also ...
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We are thrilled to announce that we now have new marketing packages available to fit your specific business needs. From small businesses just looking to spread awareness to those who want to completely transform their digital marketing strategy, we have the right plan for you. Our plans are billed monthly, without any mi...
