When you spend money marketing .. Your goal should not be try to sell one product ... rather you should try to create a brand image. One you are successful in creating recognizable brand, your marketing should be more effective and less costly.

By Yuji Matsumoto I once wrote before about the importance of naming in the branding of Japanese sake. This time, I would like to write about logo bra...

I have been hearing many marketing people say "Branding" especially in fast few years. I have read a few articles on branding and I could not come up with the simple explanation what it is and how it can be done. Then I searched for and listen to people. What I came up is this... If you advertise enough with your logo an...