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Marketing online is vital in business, especially small businesses. Most small businesses know that it’s important to have an online presence, but not all of us are skilled graphic designers. With billions of people actively using the internet worldwide, it gives you that much more opportunity to increase your brand’s awar...
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Marketing professionals have always known giving customers the best experience possible is important, and that it refers to the entire customer journey rather than ending after making the purchase. Delivering great experiences has only become that much more important. Businesses have the opportunity to maintain and stren...
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We’re happy to announce that our easy digital menu builder, ImaMenu, now has new features! After we realized some of our customers were using it to create secret menus, we went straight to work to build out our product to better serve our customers. Now, with ImaMenu, you can: Enable limited-time access to your...
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If you’ve ever gone to Starbuck's, McDonalds, or In-N-Out, you’ve probably heard of secret menus before. A secret menu consists of hidden or popular customized menu items that a restaurant can make but doesn’t advertise. Most places that have secret menu items haven’t created them on their own; customers ...
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Have you ever gone to a website only to come across a pop-up asking you to consent to the site using your data? That is what’s called a General Data Protection Regulation (GDPR) message. But you may have also noticed that not every website shows a GDPR message. That’s because privacy laws in the European Uni...
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Today, people have built many websites using popular web builders that make it easy for non-technical people to create a website. But as great as that is, many of those sites end up looking the same, just with different content. This isn’t to say that there aren’t great website templates out there because there are. But b...
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A large part of digital marketing today is creating content, but it can get exhausting having to constantly create new content for your business. That’s where repurposing content comes in. For those worried about Google and other search engines penalizing your site for duplicate content, it’s important to point out that re...
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Social media is one of the easiest and most cost-effective ways for small businesses to market themselves. But for those who aren’t trained or experienced in design, creating visually appealing posts isn’t always easy. And we’ve probably all seen our fair share of less-than-ideal graphics floating around the internet....
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Deepfakes are images, videos, and/or audio that are digitally altered to convincingly appear to be something else using artificial intelligence (AI). AI development has been progressing rapidly over the last few years, and deepfakes are no exception. With how popular they’ve gotten over the last few years, it’s become m...
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Expanding your business to a foreign country is about more than just translating content. Language is complex, so even though the terms might be similar, they might not mean the same thing. Localization takes translation a step further by putting the foreign country’s culture into consideration. And sometimes, it can cause ...
