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The key to a successful marketing campaign is an effective marketing strategy. But it’s hard to put one together if you don’t assess where the company currently stands. One of the most important parts of marketing is research. After all, you can’t market for a company without knowing anything about what the compa...
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Research is important in almost all industries, but particularly in business. With the world constantly changing, the marketplace changes with it. To really make it, businesses have to keep up with those changes to stand out amongst their competitors. The easiest way to do that is to encourage an atmosphere of constant resea...
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If you’ve ever worked in the marketing or sales field, you may have come across the term customer persona. But no matter what industry you’re in, creating a well-rounded persona is crucial in developing a strong and effective marketing strategy. Personas take the targeting process one step further by creating a ful...
