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As this year comes to a close, we’re reflecting on how marketing has evolved over the past year and how we can improve for next year, not only for our company but for our customers as well. When looking back, one thing’s for certain: advancements in technology are driving the trends that will only become even...
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The key to a successful marketing campaign is an effective marketing strategy. But it’s hard to put one together if you don’t assess where the company currently stands. One of the most important parts of marketing is research. After all, you can’t market for a company without knowing anything about what the compa...
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Over the last few years, influencers have only become more common. More people today create content on social media in the hopes of becoming an influencer. With the growing popularity, businesses found it beneficial to engage in influencer marketing, which involves working with influencers to help grow their business onli...
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For any business, growing through monetary means is the end goal. What that entails is generating sales and making a profit, year after year. But for sales and marketing teams, it’s not just about putting all their efforts into getting new customers and selling to them. It’s also about nurturing relationships with customers...
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A brand and a company, while used interchangeably, are not the same. A company is the name of an organization that engages in business activities, like producing and selling products. A brand, however, is about how people perceive your company through identifying brand attributes like your logo, name, and products. To r...
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If you’ve ever worked in the marketing or sales field, you may have come across the term customer persona. But no matter what industry you’re in, creating a well-rounded persona is crucial in developing a strong and effective marketing strategy. Personas take the targeting process one step further by creating a ful...
