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Marketing for your business doesn’t just consist of creating content and advertising it; it requires some analysis to result in an effective outcome. That’s where marketing analytics comes in. Marketing analytics refers to using data to evaluate marketing activities for their effectiveness. To make it easier, there are three...
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As a business, it’s important to build trust with your customers. But it’s even more important for small businesses. While your website may have an “A...
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As a business that sells to other businesses, it’s hard to sell and retain those customers sometimes. But what we’ve found very helpful is taking the focus of our company. Instead, we put the focus on our customers. It’s not about trying to get what we need from them; it’s about giving them what they need. When ...
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If you’ve ever worked in sales or marketing, you've probably used or at least heard of a customer journey. While it sounds self-explanatory, fully building a customer journey out will help to create a stronger strategy moving forward. And from a business perspective, continually improving the customer’s experience wi...
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Research is important in almost all industries, but particularly in business. With the world constantly changing, the marketplace changes with it. To really make it, businesses have to keep up with those changes to stand out amongst their competitors. The easiest way to do that is to encourage an atmosphere of constant resea...
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Vol. 76 What does Pacific Software Publishing, Inc. do? Simply put, we are a company that provides you with an address on the Internet. You can put up a sign at that address and send out information about your company or services. You can build a store at the address and sell your products. You can also create a plac...
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A blog is defined by Wikipedia as a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries. So we know what a blog is, but now the question is - why should you as a business owner blog? There is more than one reason that your business should h...
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Today we are going to answer some questions we have received from customers over time. We hope you find it informative! If you don't find an answer to a question you have please contact us - we may feature you in a future entry to the Questions from Customers series! Who is PSPinc? PSPinc is a full-service web ho...
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By Yuji Matsumoto Even if it is good tasting, if you're not able to relay that, customers will not try it. Also, if the timing to relay the informatio...
