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Product ideas don’t come easy. But it’s important to remember that whatever idea you have will change as time goes on. And the same goes for your business plans. You may create something with a specific purpose, but customers could find an entirely different purpose. For example, did you know that bubble wrap w...
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We’re pleased to announce that we’ve now updated the admin panel within WebdeXpress that encourages customers to switch over to Google Analytics 4 (GA4) from Universal Analytics (UA). Earlier this year, Google announced they’d phase out UA. Because of this, it’s recommended for website owners to switch to...
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Have you heard of an elevator pitch? It’s the idea that if you got into an elevator with an investor, what would you say to try to sell to them? It should be short, concise, but still compelling enough to introduce yourself and showcase your expertise in a way that will convince the other person to invest in you. Like market...
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A vital part of maintaining a successful business is cultivating meaningful relationships. Loyalty from your customers is essential to build a truly sustainable brand. Sales transactions are great, but what you’re really looking for as a business owner are customers who continually come back. It shows people that your bran...
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YourHost is PSPINC's easy and reliable e-commerce hosting solution. With the power of ShopSite, customers get resourceful e-commerce tools to help build and maintain your online store. We’re excited to announce that we’ve just reduced our price plans specifically for new customers! For the first two years, new Yo...
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For small businesses that sell online, a great e-commerce site is essential. While there’s still something to be said for brick-and-mortar stores, the ease of purchasing online is unmatched. And it’s only become more popular during the last few years as online shopping revenue grew by 20% in 2021 (according to Retail...
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Your business can make a hundred different products and still generate a meager number of sales. And there can be a variety of reasons why. But an important facet that you should consider when creating and marketing your product is this: what problem does it solve? Truly successful products give customers a solution ...
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Brand loyalty is what every company wants. While the main goal is to increase sales, it’s much easier and cheaper to get customers that continually come back. In fact, it’s five to 25 times more expensive to acquire a new customer when compared to retaining an existing one (according to Harvard Business Review). ...
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At PSPINC, we work in teams. Over the years, it’s proven to be helpful in all business tasks. At the end of the day, everyone works together to get the job done. That includes processes from creating a new product or service to marketing it. For example, every new product or service we create must go through a laun...
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If you’re a small business owner or a digital marketer, you’ve probably seen the top banner in Google Analytics telling you that Google Analytics will be phasing out Universal Analytics (UA). Additionally, it tells you to switch and set up Google Analytics 4. Simply put, Google Analytics 4 (GA4) is a new version of Google ...
