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A press release is an official statement an organization sends out to news media. Then, the hope is that the media will report on that statement to spread the word about a new product or big change in your organization, be it a new product or new CEO. And it'll also generate more buzz and excitement for your company a...
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Social media marketing is an invaluable asset to include in your digital marketing plan. It’s an easy but effective way to grow your business online. Most entrepreneurs today know how vital it can be to their business. But it’s what you do with social media that can make a real difference in how effective it can be. It’...
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Last month, the National Music Publishers’ Association (NMPA) sued Twitter for $250 million for copyright infringement. Why? Because Twitter’s been letting users share copyrighted music without a license for years, as the lawsuit claims. It’s been an issue with the platform for years, but the lawsuit claims it’s only...
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Last year, Adobe, the company behind the invention of the PDF and popular programs like Photoshop and Illustrator, announced its plan of acquiring the cloud-based design tool, Figma, for $20 billion. One that even our web designers use here at PSPINC. Adobe has a history of acquiring more than 50 companies in its 40-plus...
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When you think of music streaming today, you think of Spotify. And there’s a reason for that. Over the last five years, the number of premium Spotify premium users grew from 71 million subscribers in 2017 to 205 million subscribers in 2022. Compared to Apple Music’s 78 million subscribers as of June 2021, Spotify r...
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Unlike traditional marketing efforts, content marketing doesn’t promote by directly selling to potential customers. Instead, it pulls people in with educational and entertaining content. This content can be through blog posts, social media posts, videos, and email content among others. With content marketing, you aren’t trying t...
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There can be a lot that goes into marketing for a business. And it can be overwhelming. But having an overarching marketing plan to do so makes it much easier. It’ll outline what needs to be done and what the intended results will be, not just to your marketing team, but to the entire sales team. You might have some initi...
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The elements of a good marketing plan include two things: marketing objectives and a marketing strategy. Many people mistake an objective and a strategy as being the same thing, when, in fact, they are not. An objective is a more specific path to take to achieve your business goals. Examples include increasing brand awar...
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The key to a successful marketing campaign is an effective marketing strategy. But it’s hard to put one together if you don’t assess where the company currently stands. One of the most important parts of marketing is research. After all, you can’t market for a company without knowing anything about what the compa...
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TikTok is a short-form video-sharing app geared mostly toward Gen-Z. Content on the platform ranges from cooking videos to funny animal clips to practically anything you could think of. According to Business of Apps, as of January 2023, TikTok had almost two billion monthly active users globally. And this doesn’t even in...
