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When it comes to a business’s sales process, lead generation is an important starting point. Lead generation is the process of identifying and developing potential customers to lead to a sale. But it’s crucial to remember that a lead differs from a qualified lead. A lead refers to anyone interacting with your business, whet...
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Every international audience is different. Not just in their language, but also in how they behave and how their culture informs their decision-making. For businesses looking to branch out internationally, localizing their content effectively is vital to appealing to those audiences. That’s where localization comes in. It’s about...
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One of the first parts of a company’s brand that a potential customer sees is its logo. So, it’s important to have one that not only looks great but represents what you want your company to stand for. While that sounds easy to say, it’s hard to figure out what that really means and what that work really entails. Luckil...
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If you’ve spent enough time online, you’ve probably heard of the term “cookies” before. But what does it mean? A cookie, also known as HTTP cookies or web cookies, is a code snippet added to a web browser when a user visits a certain website and consents to the website’s use of cookies. The user’s b...
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We're happy to announce that for a limited time, you can claim up to $300 of Google Ad credit with one of our marketing plans! Regardless of where you are in your business journey, we have an experienced team to help you with your business needs that’ll work within your budget. All of our marketing plans will includ...
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Everyone spends so much time online that the number of online accounts and passwords can be overwhelming. As cybersecurity concerns continue to rise, experts recommend we have a different password for every account and add two-factor authentication (2FA) to make them even more secure. But committing all those pa...
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With marketing, monitoring people's responses is just as important as creating content. It is just as important to create content as it is to monitor people’s responses. Without knowing how your audience feels about your content, the harder it will be to create engaging and relatable content. That’s where social listening...
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Last week, we received an email from Google Analytics, reminding us all about how they will be fully replacing Universal Analytics (UA) properties with Google Analytics 4 (GA4) on July 1. As a website owner, many of us know that using Google Analytics is vital in measuring how your website is performing. But if you have...
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We’re happy to announce that we’re updating the logs feature for our email marketing service, NewsMAIL. When you download your email broadcast log, you’ll see columns that show (from left) the recipient’s emails, the broadcast start date, the broadcast finish date, the success or fail logs, and the mail transfer ...
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There are several web builders with built-in themes, making it easier for website owners to design their websites without needing the tech-savvy to do it themselves. The problem with those, however, is that it results in a lot of websites that look almost identical. As a small business, it comes as a disadvantage when trying ...
