Starting and building a business isn’t always the easiest thing to do. But it’s easier if you start with one thing first. For example, Pacific Software Publishing Inc. (PSPINC) got its start introducing already-established U.S. software to Japan. Since then, we’ve expanded to create our own proprietary software. And now, ...

When you are thinking of creating a new product, it is natural to think about who is going to use the product. The market is the target audience that is likely to buy it. The value of a product is often expressed in terms of what percentage of the market it has. This is another way to advertise the value of a product, not by i...