Keywords are NOT some magical tool that will boost your website to the top of the search result pages. But, if used wisely, and implemented into your website where they make sense, keywords can drive more of the right customers to find you.
So what are long-tail keywords?
When we say “keywords” we are referring to any word that has to do with a topic. If you’re a flower shop you would consider “flower shop” a keyword on your website.
Let’s take it a step further.
A long-tail keyword is actually a phrase that includes 3 or more words. In the example of a flower shop a long-tail keyword would be “flower shops near Pike Place Market” or “free delivery flower shops near me.”
See the difference?
These keywords do multiple things: They allow you to target a more defined group of people, they’re less competitive than shorter keywords, and they have a higher conversion rate. If someone needs to find a wedding florist in Maui, they may type in "flower shop" or "florist," or they may get more specific and type in something like "wedding florist in Maui." If you are a florist in Maui, it makes sense for you to target those long-tail keywords to attract people more primed to purchase.
Again, keywords are not magic; they are tools you can use to target your audience more directly. By implementing long-tail keywords into your website content, your pay-per-click ads, and your social media, you can increase your chances of finding your next customer.
Let’s recap. Long-tail keywords are:
• Easier to rank for.
• Have higher conversions.
• Allow you to target customers at different stages in their search.