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PSPINC will help your business thrive by providing for all of your technology needs. We offer a wide array of products, including Web & Email Hosting, Website Design, Custom Development, Email Marketing, a number of additional business tools, technical support, and so much more. Visit pspinc.com to learn more.

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What is responsive design?

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What is responsive design?
Years ago web design was a lot simpler than it is today. People could only view websites on desktop computers, and the options for screen sizes and resolutions were very limited. For this reason, those websites are what we refer to as ‘fixed width’. Meaning no matter what size your browser window was, the website would never change.

With the advent of mobile devices (phones and tablets) of all shapes and sizes, this proved problematic. Having to pinch and zoom and scroll horizontally as well as vertically made the web viewing experience hard to navigate.

Enter "Responsive Design"


Responsive Design is an approach that makes web pages render appropriately on a variety of devices or screen resolutions. How it works is elements of the website change position, size, and visibility depending on how much space is available.

Where you may have a multi-column website layout on a desktop computer, a general rule is you would scale down to a single column display on a mobile device so everything stacks nicely. With a phone, it is really easy to swipe vertically with your thumb to navigate content.

Web design flow


More than one way to build a responsive website


There are many methods, approaches, and strategies for Web Developers to create a responsive website. A couple popular ways to build a responsive website are:

  1. Mobile-first: It’s the idea of first building a website for the lowest browser size (mobile). This version should display the most basic functions and features. Anything that is perhaps unnecessary is hidden or pushed further down the page. As you advance to tablets and PC’s, additional interactions, effects, and complex layouts are slowly added over time.
  2. Graceful degradation: This is the opposite, you start with the design at the most advanced end (desktop computers). As you scale down you start to limit functions, reduce the number of columns, and deliver a beautiful single-column mobile experience.


Both options have their pros and cons. Regardless of the approach, having a Designer making thoughtful choices is critical to ensuring your website is best optimized for whatever device your customer is using when navigating to your URL.

A few important considerations when building a responsive website


    • As your website scales down to mobile, your navigation should be contained within a ‘hamburger menu’. It is a fairly universal practice to manage your navigation, users can click to expand a full list of navigation items. This will save you space and make your nav links more manageable.

    • Previously mentioned, but as you scale down to mobile it is best to utilize a single column layout and stack everything to make it easy to read.

  • Make sure to utilize proper line height, spacing, and size for your typography as your screen size decreases.

Monitor with light bulb

We are really just scratching the surface here on responsive design. There is a lot to learn and take into consideration when planning your website.

If you don’t know whether your website is responsive or not, test it for yourself. Size your browser window down until it is really small. If the elements on your page don’t adjust and you are stuck with a horizontal scroll bar in your browser, odds are your site is NOT responsive.

It can be overwhelming but if you need advice or help with designing and developing a responsive website please let us know. We have a team of talented Designers and Developers skilled at making responsive websites. You can visit our Design Solutions page to take a look at our work and learn more about what we can do. You can call us toll-free 1-800-232-3989 or request a quote online.




Create a contact-less digital restaurant menu for your customers with ImaMenu





Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPinc Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.



 
#MobileWeb #PSPinc #ResponsiveDesign #SoftwareDevelopment #WebDesign #WebDevelopment

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Announcement of WebdeStats 2 Update to Delay Log Collection

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Announcement of WebdeStats 2...
Dear Valued Customers,

Thank you for choosing Pacific Software Publishing, Inc.

We are changing the WebdeStats 2 log daily collection time from the current running at 0:30AM to 2AM in PST.

We will conduct WebdeStats 2 update as scheduled below and do not expect any downtime.

* USA Pacific Daylight Time
Feb 5th (Fri) 10am - 10:30am

* Japan Time
Feb 6th (Sat) 3am - 3:30am

PSPinc provides services with uptimes of 99.9%

If you have any questions, please contact us at 1-800-232-3989 or email us at support@pspinc.com.

We would be happy to answer any of your questions by phone or email.





Create a contact-less digital restaurant menu for your customers with ImaMenu





Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPinc Creates Tools For Your Business
Dreamersi YourHost WebdeXpress ClickItAudio NewsMAIL MegaMail Informakers PSP Pilot Opinion Stand Bloguru Japanese Online Simple Data Pool
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.






#PacificSoftwarePublishing #PSPINC #WebandEmailHosting #SeattleBellevue #SoftwareDevelopment #WebDevelopment #ApplicationDevelopment #Bloguru
#dreamersi #pspinc #update #webdestats

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Branding: Extending your personal brand into your website

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Branding: Extending your pers...

When creating a business website, there are several things you can do to make the website feel like an extension of your company. If done correctly, your website should feel like an advertisement for your brand.

Using your logo

For this blog we’re assuming you already have a logo (if not that’s an entirely separate conversation). Do you have a brand guide? If so, there are probably specifications within that guide to let you know how your logo should and should not be displayed. If not, here are some basics:


    • Sizing - what is the native size of your logo? Do you have a vector or is it a fixed size? Take some time to figure out how small you can make it without looking bad or losing readability, this will be especially important when developing your mobile site.

    • Transparency - make sure you’re using a transparent file type, nobody wants to see a logo sitting in a white box on top of a gray background. Which brings up one more point:

  • File Type - the most popular file type for a logo is a PNG as it supports transparency while retaining image quality. SVG’s are a great option as well. Avoid using JPEG as it is a non-transparent file type.


Using your colors

Chances are you already have a color scheme for your business which may be reflected in your logo. How you integrate these colors into your website depends on what your company’s colors are, but here are some tips:


    • Use the darkest color for your text. If your logo/color scheme doesn’t include a dark color, then use black or something close to it.

    • Use your most eye catching color for your “Call to Action” buttons, or other areas that need a pop of color or that you want to draw attention to. Reds, blues, greens, whatever your brightest and most eye catching color is.

  • If your color scheme includes a light or muted color this may be a good choice for a background color for areas that need to be separated from other content.


Using your font

Another good way to extend your brand into your website is by utilizing your company’s chosen font:


    • The first thing you need to do is make sure you are allowed to use your font online. For certain fonts you can only use them with the right license, so check to see if your font is copyrighted and if so, what type of license you have to use it.

    • Ideally your company is using a web font, such as one found on Google fonts. If so then including your font will be as easy as adding a single line of code to your markup.

  • In the even that your font is not web based, but you do have a liscense to use it online, then you’ll likely need to use an online web font converter tool - such as the one found on Font Squirrel - to create .woff files which you can upload and call by way of the @font-face rule in your CSS.


Need some help with all of this? The PSPinc design team would love to help you create a stunning business website which showcases your brand.


Check Out PSPinc Design Solutions



Create a contact-less digital restaurant menu for your customers with ImaMenu





Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPinc Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.






#PacificSoftwarePublishing #PSPINC #WebandEmailHosting #SeattleBellevue #SoftwareDevelopment #WebDevelopment #ApplicationDevelopment #Bloguru
#Branding #PSPinc #WebDesign #WebDevelopment

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PSPinc What’s New Newsletter Vol. 49 " Using Web Sites to Handle Business"

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PSPinc What’s N...
Vol. 49


Many people may think that websites are just for sending information. However, websites are not just a one-way medium like paper or television. Not only are websites a tool for sending out information, but also for collecting it as well. That collected information can be processed by a program and sent back out again.

Think about online shopping, for example. Without the Internet, you would have to select products from a catalog and mail or fax an order form to place your order. Even with television shopping, orders are placed by phone. However, in the Internet age, you can see a product on your screen and order it directly.

Using this method, the Internet allows server programs to perform tasks that were previously impossible. We at Pacific Software Publishing, Inc., are a software development company that can do all of the consulting, design, development and operation of such business systems.

If you are interested in learning more about the systems we have developed, please contact us at https://pspinc.com.


Pacific Software Publishing, Inc.
info@pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808




Create a contact-less digital restaurant menu for your customers with ImaMenu





Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPinc Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.



 
#dreamersi #pspinc #pspincwhatsnewnewsletter #webdesign #webdevelopment #webdexpress #websitebuilder

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How to Setup ImaMenu

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How to Setup ImaMenu

What is ImaMenu?

ImaMenu was created to help restaurants during the COVID-19 pandemic. PSPinc offers ImaMenu to any type of business that wants to create its own menu using ImaMenu for totally free.

Why ImaMenu?


  • Unlimited Menu Items

  • Group & Organize Menu

  • Make Changes Instantly

  • Easily Embed Links Anywhere

  • Works on Any Device

  • Multilingual Support

Want to learn more?

How to setup your menu

Step 1
Go to ImaMenu and click "Get Started"!
Setup ImaMenu Step 1



Step 2
Setup your "Account Information" or "Business Information". You can enter the business information that you want to show to your customers.
Setup ImaMenu Step 2


Do you have social media accounts? Go ahead and link your SNS accounts to ImaMenu, and don’t forget to click "Sign Up"!
Setup ImaMenu Step 3


Step 3
Once you sign up, you can quickly add menu categories and each of your dishes. For each dish, you can include Item Name, Description, Category, Allergen/Dietary Option information, Item Number and Price. Of course, you can also add photos. After you filled in the item information, you are good to go!! Again, don’t forget to click "Add Item"!
Setup ImaMenu Step 4


After you have created your menu, you can share it with your customers. You can embed a generated QR Code or URL link in your print or digital collateral to share with your customers. It can be in your website, SNS, posters, or flyers.
Setup ImaMenu Sample


View a Sample menu

Have any questions? Need Help? Contact Us!
Call 1-800-232-3989 or email us at support@pspinc.com if you want to get a hold of us!


Create a contact-less digital restaurant menu for your customers with ImaMenu





Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPinc Creates Tools For Your Business
Dreamersi YourHost WebdeXpress ClickItAudio NewsMAIL MegaMail Informakers PSP Pilot Opinion Stand Bloguru Japanese Online Simple Data Pool
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.






#PacificSoftwarePublishing #PSPINC #WebandEmailHosting #SeattleBellevue #SoftwareDevelopment #WebDevelopment #ApplicationDevelopment #Bloguru

The term "QR Code" is a registered trademark of DENSO WAVE INCORPORATED.


#Contactless #ImaMenu #PSPinc #Restaurant

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PSPinc What’s New Newsletter Vol. 48 "Pacific Software Publishing, Inc. logo"

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PSPinc What’s N...
Vol. 48


Do you know why the Pacific Software Publishing, Inc. logo is shaped like this? It has to do with the history of PSP as a company. Nowadays, PSP is mainly in the business of hosting web sites and mail servers, but that's been the story since 1996. Before that, we were in a different business all together.

Up until 1996, our main business was licensing U.S. software, providing Japanese language support, creating Japanese language packages, and selling them in Japan through Japanese distributors. Yes, as the company name suggests, Pacific Software Publishing, Inc. was engaged in software publishing.

Let me tell you about the relationship that exists between the publishing business and this logo. We translated U.S. software into Japanese and sold it in Japan through an exclusive distributor assigned to each title. At that time, these distributors did not want to reveal the existence of PSP. The reason for this was to make it appear that the distributors were not selling PSP’s services as distributors, but rather the software as their own products, all ready for sale.

The original company logo could identify PSP easily. Therefore we had to create a logo on the package that was not easily recognizable as PSP. This is the reason why the logo does not look like it says PSP at first glance. It is interesting to note that even now, when creating and selling web hosting and other Internet server applications, licensees try to hide the existence of PSP. It seems that no matter how much time passes, no matter how much business changes, PSP will always be behind the scenes and something to hide.


Pacific Software Publishing, Inc.
info@pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808






Create a contact-less digital restaurant menu for your customers with ImaMenu





Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPinc Creates Tools For Your Business
Dreamersi YourHost WebdeXpress ClickItAudio NewsMAIL MegaMail Informakers PSP Pilot Opinion Stand Bloguru Japanese Online Simple Data Pool
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.






#PacificSoftwarePublishing #PSPINC #WebandEmailHosting #SeattleBellevue #SoftwareDevelopment #WebDevelopment #ApplicationDevelopment #Bloguru
#pspinc #pspincwhatsnewnewsletter

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Securing your WordPress Website

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Securing your WordPress Webs...
WordPress is the largest CMS (Content Management System) in the world, with over 60% of market share in the CMS market. WordPress started in 2003, it now powers 39.5% of all websites on the internet. With its popularity, WordPress has become an attractive target for hackers. If your website gets hacked, hackers can steal you and your client’s private personal data. Infected websites can also be used to attack other websites, or to send out mass spam. Follow our guide below as we walk you through the easy steps to securing your WordPress website.

Keep Your WordPress Updated

According to studies, 44% of reported hacking was caused by outdated WordPress websites. Of all vulnerabilities facing WordPress, 52% was related to outdated plugins. It is very important to keep your WordPress website updated. To update your WordPress core installation:

1. Click on Dashboard on the left menu, then click on Updates. If there is a new version of WordPress, it will be listed here.
Update WordPress version


Automatic background update was introduced with version 3.7 back in 2013. However the automatic updates do not include updates to plugins. In order to turn on automatic updates for plugins, first you need to make sure you have WordPress 5.5 and above. Follow the steps above to update your WordPress core.

Once done, follow the instructions below to enable auto plugin updates:

1. Login to your WordPress admin. Mouse down the left menu and click on Plugins.

2. Check the box next to plugins to select all the plugins. Then click on Bulk Actions drop-down menu above and select "Enable Auto-updates".
Updating WordPress plugins select checkbox


3. Click Apply, now all your plugins will be automatically updated.
Updating WordPress plugins apply updates


Update Your Password

Creating a strong password will prevent you from getting bruteforce attacked. Hackers can crack short and easy passwords in a matter of hours. If you have not updated your password in the past year, we recommend reading our "How To Create A Strong Password In 2021" article to learn how to create a strong password for your site. To update your WordPress admin password:

1. Click on Users, then Profile.

2. Mouse down and click Set New Password, give it a strong password, then click on Update Profile below.
WordPress password update


Install Wordfence Security Plugin

Wordfence is a popular firewall security plugin with built-in malware scanning. It has over 150 million downloads and is completely free to use. Wordfence will help you secure your WordPress website, prevent bruteforce login attacks, scan your installation for vulnerabilities, and email you reports of activities and warnings.

To install Wordfence:

1. Mouse over to Plugins, and click Add New.

2. Type in Wordfence under keyword search box, it will display Wordfence.

3. Click on Install Now, and once installed click on Activate. That’s it.
WordPress install Wordfence


In Conclusion

WordPress is a very powerful tool that empowers users to create beautiful and professional websites. With the rise in its popularity, care must be taken to ensure a safe and enjoyable browsing experience for all. Securing your WordPress website is not only the responsible thing to do, but it’s also the right thing to do. If you need assistance with your WordPress website, call PSPinc today at 1-800-232-3989, or contact us online.

Looking for a WordPress host? Check out Dreamersi today. Secure and reliable web hosting, with easy 1-click WordPress installs.


Dreamersi Hosting





Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPinc Creates Tools For Your Business
Dreamersi YourHost WebdeXpress ClickItAudio NewsMAIL MegaMail Informakers PSP Pilot Opinion Stand Bloguru Japanese Online Simple Data Pool
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#PSPinc #Security #WebHosting #WordPress

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3 Ways to Improve Your Restaurant with Opinion Stand

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3 Ways to Improve Your Resta...
Did you know that when we began designing and developing Opinion Stand we were focused on a physical kiosk that customers would interact with?

With the devastating rise of the COVID-19 pandemic, we made some fundamental changes and pivoted to Papyrus. Which is a contact-less version where customers scan or enter a code to use the Opinion Stand on their own personal device.

While the process has changed, the core principles of what makes Opinion Stand so powerful to restaurant owners remains the same. Below you will learn 3 ways to improve your restaurant with Opinion Stand.


Angry man with laptop

1. Address negative feedback before it ends up on Yelp


With the rise of social media platforms, the power to provide reviews and instantaneous feedback has never been more prevalent. Diners often use Yelp not just to get information about when a restaurant is open or its menu - but also to find out how it rates among Yelp users.

Bad experiences happen at amazing restaurants. Rather than having these experiences turn into negative Yelp reviews, Opinion Stand lets you (the restaurant Manager or Owner) to get that feedback. All customer feedback submitted via Opinion Stand goes directly to you, rather than putting it on public display.

Food delivery guy on scooter

2. Understand the impact of food delivery services


Restaurants have had to adapt their businesses during the COVID-19 pandemic to cater towards to-go dining. Food delivery services such as DoorDash, UberEats, and Postmates (to name a few) have continued to grow and expand.

When delivery customers receive their food, they tend to grade the entire experience. Even though these food delivery drivers are unaffiliated with your restaurant, the service they offer (like it or not) reflects on the overall dining experience.

Including Opinion Stand delivery flyers in your to-go orders allows your customers to evaluate their dining experience from the comfort of your home. Food too cold, items missing, something spilled? Get that feedback and make adjustments to cater towards delivery orders.

iPhone with mail

3. Gather customer contact information


Repeat business is critical to restaurants enjoying stability and success. While getting valuable customer feedback is a key value that Opinion Stand offers, there is another benefit to restaurant owners and managers.

With Opinion Stand, when a user submits feedback you can collect their contact information if you choose to. This allows you to curate mailing lists of your customers for sending promotional offers, coupons, and company news. Allowing you to talk directly to your customers and develop that relationship.

You can’t have your eyes on your business at all times..


.. but Opinion Stand lets you keep your finger on the pulse of how your customers enjoyed their time. Encouraging repeat visits and positive word-of-mouth promotion is truly invaluable.

We want to help restaurants who may be struggling through this pandemic. Sign up for Opinion Stand at a price you can pay. That’s right, you choose the price you can afford - you have nothing to lose!







Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPinc Creates Tools For Your Business
Dreamersi YourHost WebdeXpress ClickItAudio NewsMAIL MegaMail Informakers PSP Pilot Opinion Stand Bloguru Japanese Online Simple Data Pool
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.






#PacificSoftwarePublishing #PSPINC #WebandEmailHosting #SeattleBellevue #SoftwareDevelopment #WebDevelopment #ApplicationDevelopment #Bloguru
#FoodDelivery #OpinionStand #PSPinc #Restaurant #SoftwareDevelopment

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PSPinc What’s New Newsletter Vol. 47 "Google Review"

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PSPinc What’s N...
Vol. 47


I have a request - if you have time, please search for Pacific Software Publishing, Inc. on Google and write a review in the company description that appears on the right. We've never done this before, but we've set a goal to increase access to our website in 2021. I would really appreciate it, please give us a good review if you can.

Google reviews are a tool that provides valuable information about your business to both you and your customers. Reviews appear next to your listings in Maps and Search. They can also make your business stand out on Google. Yes, this is the real voice of the customer. Therefore, we strive to make the weak areas better. Of course, a good review can boost your company's credibility.

If you would like us to do a Google review for you, please let us know. If you have any questions about Google reviews for your company, please feel free to ask us.


Pacific Software Publishing, Inc.
info@pspinc.com
1404 140th Place NE, Bellevue, WA 98007 USA
800-232-3989
425-957-0808




Create a contact-less digital restaurant menu for your customers with ImaMenu





Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPinc Creates Tools For Your Business
Dreamersi YourHost WebdeXpress ClickItAudio NewsMAIL MegaMail Informakers PSP Pilot Opinion Stand Bloguru Japanese Online Simple Data Pool
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.






#PacificSoftwarePublishing #PSPINC #WebandEmailHosting #SeattleBellevue #SoftwareDevelopment #WebDevelopment #ApplicationDevelopment #Bloguru
#pspinc #pspincwhatsnewnewsletter

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What your company should do BEFORE building a website

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What your company should do...
Oftentimes when a company needs a new website, they just want to get it built as soon as possible. In reality, that doesn’t provide you with the best finished product. Here are a few very important steps your company should do before building a website:

Take the time to understand your users.

Who are you trying to reach? If you take a moment to understand who your target audience is, then you can start to formulate the best strategy for getting through to them. Who are they? What is it they want? What type of language and/or imagery is most likely to appeal to them? Remember, you aren’t trying to sell your services to yourself, so if your website is acting as a sales tool then you shouldn’t be building the website for yourself either. Build it for your users.

Determine your end goal.

What’s the ideal outcome from a visitor to your website? Do you want visitors to schedule an appointment? Maybe there’s a particular product or service you want to showcase? Perhaps you just want them to follow you on social media? Once you have an end goal in mind you’re ready to move onto the next step.

Create and organize your content.

This is the definitely the most difficult and also the most important step in this process. Your content is what will attract and retain users to your website. It’s also what will help you rank well in Google searches. It’s critical that you take the time to create meaningful content and organize it appropriately if you want your website to work for you. Using what you know from the last two steps, create content that is appealing to your target users, and organize it in a way that steers them towards your end goal. Use color, space, verbiage, and imagery to point them in the direction of your featured product or service.


Once you’ve taken these steps, you’re just about ready to start designing your new website. If you need some help with that, or just want to make sure you have a beautiful finished product to show for all of your hard work, don’t hesitate to reach out and let our professional designers do the heavy lifting for you. We’re here to help.
Check Out PSPinc Design Solutions




Create a contact-less digital restaurant menu for your customers with ImaMenu





Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

Facebook Instagram Twitter LinkedIn YouTube Bloguru

PSPinc Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.






#PacificSoftwarePublishing #PSPINC #WebandEmailHosting #SeattleBellevue #SoftwareDevelopment #WebDevelopment #ApplicationDevelopment #Bloguru
#PSPinc #SoftwareDevelopment #WebDesign #WebDevelopment #WebsiteBuilder

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