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PSPinc will help your business thrive by providing for all of your technology needs. We offer a wide array of products, including Web & Email Hosting, Website Development, Email Marketing and Data Storage Solutions. Visit pspinc.com to learn more.

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5 Marketing Trends in 2019

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5 Marketing Trends in 2019
Check out the following 5 marketing trends that can help your business stay on track with the ever-changing landscape of the digital business world.

1. Use audio to reach new audiences.

There may be more screens in front of us than ever before, but audio is far from being dead. Think about all the ways audio has been integrated into our lives, from the smart speakers we talk to, the podcast we listen to, and the music we stream. Creating audio content can be an attractive way for your audience to interact with your business. One easy way to start creating audio content is to try a free trial of our service – Click It Audio.

2. Be the expert in your field.

This is a trend that is unchanging. When was the last time you worked with a company that was uninformed in their area of expertise? If you have knowledge in a certain field you should be sharing that with your customers. This can be in any form as long as you’re proving that you have a passion and knowledge in that area. An easy way to become a leader in your field is to start your own blog.

3. Be aware of security updates.

Last summer we covered the GDPR (General Data Protection Regulation) set in place by the European Union. Security is still high on our trend list in 2019 because of upgrades to TLS and requirements by Google and other companies to have SSL certificates for your websites.

4. Create native ads.

Have you ever liked or commented on an Instagram or Facebook post - only to realize it was an ad? More brands are taking a less obvious approach to their marketing by creating native ads that are more subtle and blend into the platform environment. Google search results ads blend into the list of results and can appear to be organic versus paid. The same goes for social media ads that appear to be normal posts, but are in fact, ads.

5. Show CEO transparency.

Following CEOs on social media has become a common way to keep up with the “personalities” of our favorite brands. CEOs like Mark Zuckerberg, Elon Musk, and John Legere attract millions of social followers. Putting a face and personality to your company’s online presence isn’t just for Fortune 500 companies. Small businesses can take a page from Elon’s playbook by becoming the company’s spokesperson. CEOs that step into a spotlight and interact with their customers on a direct basis can help improve their businesses trust, authenticity, and relationship with their customers.
#ENnews #PSPinc #Blog #Technology #SmallBusiness #BusinessTips #Google #BusinessTrends #2019Trends #Marketing #DigitalMedia #OnlineMarketing #WebTrends #DigitalTrends

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How to Set Up Google My Business

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How to Set Up Google My Busi...
1. First, you must verify that your business listing doesn’t already exist. To do this you’ll need to Google your business name and location. On the search result page, look to the right; if there isn’t a business-listing box, it probably doesn't exist. If it does exist, it may ask you to claim the listing.

2. Login to your Google account. If you have multiple accounts, use the account you want associated with your business. If you do not have an account, you can learn how to create a Google account here.

3. Once you’re logged into your Google account go to https://www.google.com/business/

4. Fill in your business name and address. Confirm that your address is written correctly. Make sure you read and check the delivery box option if applicable.

5. Choose a business category that best matches your company. If you can’t find an exact fit choose a category as close to yours as possible.

6. Add your phone # and your website when prompted.

7. Choose your verification method. Google will mail a postcard to your physical location (to legitimize your company address) with a verification code within 5 days.

8. Once you have the postcard, log back into your Google My Business account and verify your listing to complete the set up!
#ENnews #PSPinc #Blog #Technology #SmallBusiness #BusinessTips #Google #GoogleReviews #GoogleMyBusiness #GoogleMaps #GoogleLocal

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What is Google My Business?

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image source: pixabay.com image source: pixabay.com
Google My Business (GMB) is a tool built for businesses to manage their online presence – and it’s FREE! The GMB dashboard lets you control multiple business listings on map and search results.

When you first start with Google My Business, you’ll need to verify your business. Once verification is complete, you can manage how your business information is displayed on Google, including your hours of operation, store locations, and pictures.

“Businesses (who) verify their information with Google My Business are twice as likely to be considered reputable by consumers.” – Google

Responding to customers online is another way to benefit from Google My Business. All your Google reviews can be found in your GMB dashboard, which makes it easy to reply individually to your loyal customers.

“Businesses that add photos to their listings receive 42% more requests for driving directions on Google Maps and 35% more clicks through to their websites than businesses that don’t.” - Google

Expand your understanding of your online presence by using Google My Business insights to see how your customers are searching for your business and the locations they’re searching from.

It’s easy to manage and update your business listing online and from your mobile device.

Next time we’ll go over setting up your Google My Business account and how to verify your business.
#ENnews #PSPinc #Blog #Technology #SmallBusiness #BusinessTips #Google #GoogleReviews #GoogleMyBusiness

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Will the End of Google+ Affect my Business Reviews?

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pixabay.com pixabay.com
Google+ is starting to delete user accounts as part of their consumer-side shutdown of the failed social media platform. What concerned us and many other small businesses, were the consequences of shutting down part of the Google eco-system.

At its best, Google+ was a virtual storefront for many small businesses. At its worst, it was a struggling social network. At the beginning of its lifespan, in an effort to spread awareness, Google integrated Google Maps with Google+ accounts. This created a Google+ page for all business listings and was home to online reviews and other business information.

This made it easy to manage your business locations in one place while responding to all of your reviews online. But now that Google+ is gone, what will happen to business listings and reviews?

Don’t worry, all of your business reviews and information will remain.

Google+ is being replaced with Google My Business. The only part of the platform that had success gave small businesses a tool to manage their online identities within the search engine. It gave owners a place to communicate with their customers and find new ones. This is now a separate service called Google My Business.

There isn’t any reason to worry about your business listing or Google reviews being deleted when the social network goes away. If you log into your Google account and navigate to Google My Business, you will see a star labeled ‘Review’ on the left tab. This will bring you to a page where you can read and reply to any reviews.

We’ll be diving into Google My Business over the next two blogs to give you more information about its features. For now, rest easy knowing the Google+ shutdown won’t affect your business.
#ENnews #PSPinc #Blog #Technology #SmallBusiness #BusinessTips #Google #GoogleReviews #GoogleMyBusiness #GoogleBusiness

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Google+ is Deleting User Accounts

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image source: pixabay.com image source: pixabay.com
Google has begun phase two of shutting down its social network Google+, which it announced it would do back in 2018. February was the last time anyone could create a new Google+ account.

On Tuesday, April 2nd, Google began deleting user accounts, data and content, including those of its top executives. This doesn’t come as much of a surprise. But what is surprising, however, is what Business Insider discovered was being deleted from public record – pertinent company history.

Four notable accounts were deleted on Tuesday, including co-founders Sergey Brin and Larry Page as well as former CEO Eric Schmidt and current CEO Sundar Pichai. Most of the content on the executive profiles wasn’t important but some of it may be, including company announcements and insight into the decision-making process.

No one has any problem with old selfies being deleted, but when quotes like this one are erased, eyebrows get raised: “We have not joined any program that would give the U.S. government-or any other government-direct access to our servers.” - Larry Page

It’s unclear if Google will make an announcement or respond to any questions about the deleted accounts. And it’s unclear how much information was really lost when accounts were deleted. All we know for now is that Google+ is history.

Source: Business Insider: https://www.businessinsider.com.au/google-plus-executive-profiles-deleted-2019-4?r=US&IR=T
#ENnews #PSPinc #Blog #Technology #SmallBusiness #BusinessTips #Google #GoogleReviews

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Google + Begins Shutdown

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Last year Google announced that it would be shutting down Google + due to low user activity and maintenance issues. That shutdown will now begin starting in February and April. As of February 4th, you will no longer be able to create a Google + account. And starting in April, Google will begin deleting user accounts, content, and data.

If you have pictures, accounts, blogs, or any other content on Google + you can download and save them here.

Looking for a new blogging platform? Try Bloguru, it’s FREE to use and never shows ads!
#Google #Blog

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How Search Engines Rank Websites

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image source: pixabay.com image source: pixabay.com
What is ranking?

When you type something into a search engine there are typically 10 website links that appear on the first page, with multiple pages of results that follow. The position at which a website is listed is considered its ranking; the higher the position, the better the ranking. Websites that appear lower down the list of links have a lower ranking.

How do search engines rank?

Search engines rank using two methods -- indexing and crawling -- which help determine where they rank each website. When someone performs a search, a list of top websites appear that are deemed to be the most relevant to the search. This list is the “answer” to your search question or query.

Search engines determine this relevancy on multiple factors including site link structure, content and keyword relevancy, traffic volume, and link quality. The links within your website are the roads by which search engines find your content, the better the roads, the easier it is for them to get around. Content and keywords on the pages your links take you to must be relevant to what is being searched. You should always write your content for users, NOT search engines. The quality of a link is determined by the number of relevant websites linking to it.

Conclusion

It takes more than typing a bunch of keywords on your website to rank well on search engines. And although there isn’t a secret formula, there are steps you can take to get better results: 1) Think about the content on your web pages as the answer to someone's search query, to help you get started. 2) Write the content for users, not for search engines. 3) Build out the link structure of your website to make it easy for search engines to find your content.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SmallBusiness #OfficeTips #SEO #SearchEngineOptimization #Link #PageRank #Google

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SEO Trends For 2019

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image source: pixabay.com image source: pixabay.com
Mobile First

Mobile traffic has only recently surpassed desktop traffic around the world. Which means Google needs to adjust how they look at and rank websites. How do they plan on doing this? Google announced “Mobile first indexing” – which basically means if you have a desktop and mobile version of your website, Google will look at the mobile site first.

In 2019, you’ll want to make sure your mobile website is optimized for small screens and fingertips. But remember, it’s mobile first, not mobile only, so don’t ignore your desktop website either.

Website Security

Website security has made countless headlines in 2018 and it will continue to be important into the New Year. Google checks websites for an SSL (Secure Sockets Layer) which indicates whether a website is secure or not. Websites without this certificate will be labeled ‘Not Secure’ by Google search results. Don’t have an SSL certificate? Don’t worry, PSPinc offers SSL certificates!

Video Carousels

In the past when you searched for videos on Google you had three thumbnails to choose from. Now, Google is expanding the video search results to show a carousel of multiple videos. This expands the amount of videos that can be listed for each Google search. Video marketing has been growing over the past few years. Google realizes that users are searching for videos so they’ve made changes to reflect that.

Going Beyond Google

According to a 2018 survey done by Adeptmind (https://adeptmind.ai), the number of shoppers who start their search on Amazon is 46.7%. That’s more than 10% higher than those who start their search on Google, 34.6%. If your company sells products online, it’s important to expand your reach beyond Google searches. It’s not where people start their online shopping anymore and that trend will continue into 2019.

Local Search Geo-targeting

Attracting local customers is becoming increasingly targeted and will keep heading that direction next year. When updating your website content try to be as specific as you can about your location, even including cross streets instead of broad suburbs. A great way to help with local search is by running highly targeted ads to specific neighborhoods and areas surrounding your business.

#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SmallBusiness #OnlineMarketing #Google #Amazon #SEO #OfficeTips #2019 #NewYear

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Google's Social Network Ghost Town

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image source: pixabay.com image source: pixabay.com
In the summer of 2011, Google launched a new social network service: Google+. After strong initial user growth, the service experienced long periods of lulls with little growth, accompanied by a series of substantial changes to the platform.

The service was, at the time, a response to Facebook’s growth which was capitalizing on personal data to sell advertising. In 2011, Facebook was projected to overtake Google in the display ad market. The social network was supposed to be a way for Google to build a diverse network, and use the personal information given by users, to sell more ads.

After 7 years, Google announced on October 8th they will begin the process of shutting down Google+. But why?

1. Software bug

The main reason Google cites for shutting down the service is a bug that was found in the software, initially reported by the Wall Street Journal. The bug, which exposed half a million users’ data, was discovered in the spring of 2018 but Google decided not to disclose that information to its users. The bug was a glitch in the social network that allowed developers to access user information.

Google was afraid that exposing this would bring harsh scrutiny on an already struggling service. After the story broke, Google claimed they had no evidence that any user information was misused. Regardless, the damage had been done and Google+ was unlikely to bounce back.

2. Low usage and engagement

If you’ve spent any time on Google+ you’ve probably noticed the platform was a ghost town. Google tried several times to revamp the social network with new features, new designs, and changes in management. All of which had very little success.

In their statement, Google said the other primary reason for ending its service was “low usage and engagement” citing that 90% of Google+ user sessions lasted less than 5 seconds. That’s astoundingly low for a company as big as Google.

So what will happen to Google+?

Google is giving users 10 months to transition off the platform – they intend to shut it down by August 2019. They are shutting down the consumer side of the service and shifting to a more corporate approach. It’s probable they will try to focus on an internal corporate social network.

However they approach these changes, one thing is for sure; they’ll have a lot of trust to build before anyone gets serious about using it.
#ENnews #PSPinc #Blog #Marketing #Advertising #B2B #SocialMedia #Google #DigitalMarketing #OnlineMarketing

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Top Free Web Tools for Small Businesses

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image source: pixabay.com image source: pixabay.com
Google My Business - Google is the homepage of the Internet and there isn’t a better place to input your business information than Google. It’s free and it’s powerful - what more could you want? Set up your Google business page and update your company’s information, add pictures, descriptions, and show your reviews. If you’re not using Google My Business, you should start immediately.

Google Analytics - Add a simple code to your website and Google Analytics will provide helpful insights into how your visitors are behaving and who is coming to your website. Analytics will help you make decisions on website design and content changes, as well as plan for online ads.

Skype – This is your virtual conference room. Sign up for a free Skype account and break down the barriers between you and your next client. Host and attend meetings virtually while still remaining professional.

Hootsuite - Hootsuite is a great place to start managing your social media accounts and scheduling posts. It offers a free plan for individuals and you can include 3 social accounts before you’ll have to upgrade to a paid account. Simplify your social presence by managing all of your accounts from one Hootsuite dashboard.

Pixabay / Pexels – Visuals attract more clicks and likes, and good graphics are extremely important for social media and web marketing success. For free high-quality stock photos you can’t get any better than Pixabay.com and Pexels.com. They offer a seemingly endless supply of beautiful images that you can use on your website, social channels, and anywhere else you may need them.
#ENnews #PSPinc #Blog #Advertising #OnlineMarketing #SmallBusiness #DigitalMarketing #WebTools #Analytics #Google #GoogleAnalytics #Skype #Hootsuite

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