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A large part of digital marketing today is creating content, but it can get exhausting having to constantly create new content for your business. That’s where repurposing content comes in. For those worried about Google and other search engines penalizing your site for duplicate content, it’s important to point out that re...
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Unlike traditional marketing efforts, content marketing doesn’t promote by directly selling to potential customers. Instead, it pulls people in with educational and entertaining content. This content can be through blog posts, social media posts, videos, and email content among others. With content marketing, you aren’t trying t...
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Outbound marketing encompasses more of the promotional aspects of marketing; cold calling, TV ads, print ads, and even social media ads. Inbound marke...
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As a business, it’s important to build trust with your customers. But it’s even more important for small businesses. While your website may have an “A...
