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PSPINC will help your business thrive by providing for all of your technology needs. We offer a wide array of products, including Web & Email Hosting, Website Design, Custom Development, Email Marketing, a number of additional business tools, technical support, and so much more. Visit pspinc.com to learn more.

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The Difference Between B2B and B2C Marketing

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The Difference Between B2B an...
When marketing a business successfully, a lot of research, strategy, and execution goes into it. But what works for one company won’t necessarily work for another. Even if both companies are relatively the same size and sell similar products. This is because their audiences and end goals can be completely different. One company could be selling computer software to everyday customers to use at home, while another could be selling something similar for other small businesses to use on a wide scale. Think of it this way: a customer buying a computer to use at home is very different from a customer buying computers for their entire office to use.

Therefore, a company’s marketing strategy towards one customer buying a computer is going to be completely different from one trying to sell to a business. And that’s why B2B (business-to-business) and B2C (business-to-consumer) marketing exist. B2B marketing refers to marketing to professional buyers, who are looking to purchase products or services that will benefit the company they work for. B2C marketing, however, refers to marketing toward individual customers.

B2C Marketing Strategies


A Woman in White Long Sleeves Tapping Her Phone on a Payment Terminal at the Counter

When marketing to individual customers, messaging is the most important aspect of your advertising efforts. With the right message, you can create loyal customers, confirm your credibility, and emotionally connect with your customers. And it will help in achieving the ultimate goal: motivating them to purchase from you. An effective way of delivering the right message is to evoke emotion in your ad copy.

The relationship between the brand and customer in B2B marketing is transactional in the sense that it’s quick and easy when done right. And the audience is much larger and broader compared to B2B businesses. So, it only makes it that much more important that your ad copy is effective. Because of how short the experience is between the customer and company, making sure it’s memorable will better ensure they’ll not only remember you but come back to purchase from you again.

B2B Marketing Strategies


Man in a Suit Talking with a Couple in an Office

Unlike B2C marketing, B2B focuses more on establishing a long-term relationship with customers. And your audience is much smaller compared to B2C. While there is some overlap between B2C and B2B marketing, B2B ad copy will usually consist more of establishing your positioning in the market and showcasing your expertise.

The best way to do that is by constantly creating educational content and keeping a line of communication open. B2B customers take much longer to make purchasing decisions compared to B2C. It’s because it’s not just a personal purchase, it’s one that they’re hoping will benefit their business, employees, and colleagues. So, it’s important to B2B customers that the products or services come from a reputable company. If the company provides plenty of content that shows off their expert knowledge, it makes B2B customers much more likely to purchase from them.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
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Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#b2b #b2bmarketing #b2c #b2cmarketing #blog #branding #business #businesstips #businesstools #customerjourney #digitalmarketing #ecommerce #marketing #marketingdigital #marketingtips #officetips #onlinemarketing #smallbusiness #web

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How Businesses Can Improve Their Referral Programs

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How Businesses Can Improve ...
Word-of-mouth is one of the most underrated yet effective marketing tactics today, even in the face of growing digital avenues. It’s why so many companies have a referral system or an affiliate marketing program in place. A referral system utilizes recommendations and word of mouth to grow a business’s customer base and network. An affiliate marketing program is a little more specific and is more suited for individual content creators looking to easily monetize their content via a unique affiliate link. Then, content creators make money when users purchase using that unique link.

It can be as simple as inviting your Facebook friends to download a game to get in-app purchases or adding an affiliate link in your blog post. So, it’s not surprising that affiliate marketing grew exponentially in the U.S during the pandemic, from $6.2 billion in 2018 to $9.1 billion in 2021, according to The Performance Marketing Association (PMA) and PwC. And it’s only expected to grow even more in the next few years. But just because you have a referral system in place for your business, it doesn’t mean it’s guaranteed to succeed. Referral programs only work if brands get valuable referrals and referrers get meaningful incentives to make their effort worthwhile. When done well, it can be the competitive advantage your brand has when customers are choosing which brand to go with when looking at similar products.

Components and Benefits of an Effective Referral Program


delighted black female barista serving coffee in cup in cafe<br />

When it comes time to create a referral program for your business, the most important thing to keep in mind is simplicity. Upon looking at the page, potential customers should know exactly what they’d have to do as the referrer and what they’d gain from it. Those incentives shouldn’t only be clearly outlined, but worthwhile for customers. If customers don’t find value in your referral program, they won’t want to take part in it. Once they are part of it, open communication between everyone involved will be the key to success.

The popularity of referral and affiliate programs is largely because of how beneficial they can be for businesses. It’s much easier to generate new leads when compared to other channels. Referral programs essentially ask referrers to aid in marketing your brand and products, converting them from current customers to brand advocates. Referral programs will help increase customer engagement, conversion rate, customer loyalty, and overall brand awareness. And it’ll give your business a better idea of who your loyal customers are and how to improve their overall experience with the brand.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#affiliatemarketing #affililate #benefits #brand #brandawareness #business #businesstips #contentcreation #digitalmarketing #loyalty #marketing #marketingdigital #marketingtips #onlinemarketing #referral #referralprogram #smallbusiness #technology

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PSPINC What's New Newsletter Vol. 103 "Email Marketing"

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PSPINC What's New Newslette...
In 1999, Pacific Software Publishing, Inc (PSPINC). released NewsMAIL, a software package for sending email to multiple email addresses. At the time, NewsMAIL was not an Internet-based service like it is today. Instead, it was a software package that delivered email after being installed on a Windows PC. The price was previously $499 and a designated mail server delivered the emails. At the time, spam wasn’t as much of a problem on the internet as it is now. So, spam filtering wasn’t widely available, making this service an effective way to keep existing customers informed on the latest news.

But the packaged version of NewsMAIL put a lot of strain on the mail server. To fix this, PSPINC modified the system from a package to an Internet service, which uses a browser to compose and deliver emails. Now, many companies and organizations use this service for their email marketing needs. Today, NewsMAIL uses two factor authentication (2FA) to prevent unauthorized subscriptions.

NewsMAIL is still an effective medium for announcements. The newsletter you are reading right now is also distributed via NewsMAIL. If you are interested in NewsMAIL, please check the site and contact PSPINC. We’d be happy to set up a free demo account for you.


Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#blog #digitalmarketing #email #emailmarketing #marketing #marketingdigital #newsmail #onlinemarketing #pspinc #pspincwhatsnewnewsletter

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5 Benefits of Social Media For Your Business

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5 Benefits of Social Media For...
Most of us have seen and used social media. If you are reading this article that is almost a certainty. We use it to share vacation photos, life updates, birthdays, anniversaries, cat photos, etc. However, there is a business application for social media. If you aren’t considering the benefits of social media for your business, you may be short changing yourself.

Today we are talking about 5 benefits of using social media for your business - let’s get started!

Smiling business woman

Make human connections with your customers

In most cases, your website is there to present information for your customer. From there, they will make an independent decision based on what you are offering. Unlike a traditional brick and mortar store, you have limited opportunities to engage with your customers.

By using social media, you have the opportunity to converse with your customers in comments and direct messages. In many cases this will allow you to offer superior customer support and really let your customers get to know you.

Woman with megaphone

Bring attention to your brand

The more spaces that users see your brand, the more they will grow to know and trust it. Using your brand identity (both visually and written) repetitiously over time will help customers keep your business in mind when they need it.

However, be careful not to overdo it. Your posts should seem organic, helpful, and entertaining. Simply advertising your products and services on a daily basis won’t likely lead to the brand recognition you are looking for.

Woman leading a meeting

Present yourself as a knowledgeable industry leader

Social media is a fantastic space to present yourself as a leader of your field. Share tips, industry studies, etc. to not just sell yourself, but actively help your customers.

For more long form content you can share links to blog posts. Not only will you help your customers, but you will drive more traffic to your website through your blog. Which is a fantastic opportunity to encourage them to click around and see what you have to offer.

Busy road with traffic

Increase traffic to your website

We just touched on it, but driving website traffic is super important. Whether it is through blog posts, direct links to products you have on sale, etc.

Make sure you are tracking website traffic with Google Analytics so you can directly observe where your referral traffic is coming from. This will help you in determining which social media platforms are the most effective for your target demographic. Allowing you to focus on what works to best grow your business.

Shopping cart next to monitor

Generate leads and potential sales

The ultimate goal of any business is to make sales and generate revenue. Social media is a great way to communicate directly with your customers, or those considering becoming a customer. If you are running a sale or special event, you can provide links or details on those as well.

It’s a fantastic way to capture leads, and potentially generate more sales. Making social media a fantastic sales tool to help grow your business.



If you have yet to set up the necessary social media accounts, or you have neglected focusing on it, you may want to consider revisiting it again. With such a large segment of your customers likely on social media, it’s a tool that is worth paying attention to.

If you have any additional questions, need help getting started, or want to level up your social efforts - please let us know. We can be reached by email or you can call us toll-free at 1-800-232-3989.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

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PSPINC Creates Tools For Your Business
Bloguru ClickItAudio Denrei Dreamersi ImaMenu Informakers Japanese Online Los Angeles Town MegaMail NewsMAIL Opinion Stand Pass Wizard Parcom PSP Pilot San Diego Town Simple Data Pool WebdeXpress YourHost
Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.
#CustomerSupport #Marketing #OnlineMarketing #SNS #SocialMedia

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5 Marketing Trends in 2019

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5 Marketing Trends in 2019
Check out the following 5 marketing trends that can help your business stay on track with the ever-changing landscape of the digital business world.

1. Use audio to reach new audiences.

There may be more screens in front of us than ever before, but audio is far from being dead. Think about all the ways audio has been integrated into our lives, from the smart speakers we talk to, the podcast we listen to, and the music we stream. Creating audio content can be an attractive way for your audience to interact with your business. One easy way to start creating audio content is to try a free trial of our service – Click It Audio.

2. Be the expert in your field.

This is a trend that is unchanging. When was the last time you worked with a company that was uninformed in their area of expertise? If you have knowledge in a certain field you should be sharing that with your customers. This can be in any form as long as you’re proving that you have a passion and knowledge in that area. An easy way to become a leader in your field is to start your own blog.

3. Be aware of security updates.

Last summer we covered the GDPR (General Data Protection Regulation) set in place by the European Union. Security is still high on our trend list in 2019 because of upgrades to TLS and requirements by Google and other companies to have SSL certificates for your websites.

4. Create native ads.

Have you ever liked or commented on an Instagram or Facebook post - only to realize it was an ad? More brands are taking a less obvious approach to their marketing by creating native ads that are more subtle and blend into the platform environment. Google search results ads blend into the list of results and can appear to be organic versus paid. The same goes for social media ads that appear to be normal posts, but are in fact, ads.

5. Show CEO transparency.

Following CEOs on social media has become a common way to keep up with the “personalities” of our favorite brands. CEOs like Mark Zuckerberg, Elon Musk, and John Legere attract millions of social followers. Putting a face and personality to your company’s online presence isn’t just for Fortune 500 companies. Small businesses can take a page from Elon’s playbook by becoming the company’s spokesperson. CEOs that step into a spotlight and interact with their customers on a direct basis can help improve their businesses trust, authenticity, and relationship with their customers.
#2019Trends #Blog #BusinessTips #BusinessTrends #DigitalMedia #DigitalTrends #ENnews #Google #Marketing #OnlineMarketing #PSPinc #SmallBusiness #Technology #WebTrends

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9 Things Every Small Business Website Should Have

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image source: pixabay.com image source: pixabay.com
As a business, you want to make sure your office or storefront looks professional. You may apply a new coat of paint, add lighting and signage where it’s needed. You do this because you know your appearance has an effect on people’s opinion of your business. Well, the same concept applies to your online business.

Below, we share 9 elements that every website needs to put its best foot forward.

A Clear Description

When someone visits your website, they shouldn’t have to dig through pages to learn who you are and what your business does. State your business name clearly and sum up your products or services on the homepage. Don’t put everything on your homepage, just enough to give visitors adequate information about your business so they can decide if they’re on the right site.

Easy Website Address

When choosing a web address, note two things: Make it memorable and keep it short. If your web address is complex and long, your visitors might forget what to type in or misspell it. Keep it simple and try to avoid dashes, if possible.

Simple Navigation

So you don’t know how to code or anything about web design. Great! Keep your website simple and easy to navigate. Worry less about how pretty your website looks; instead make it easy to navigate and chock-full of great information about your business.

Clear Contact Information

It sounds silly, but you’d be surprised how many websites don’t have a clear description of the business or any way to be contacted. Contact information should be one of the top priorities when building a website. A clear and obvious section that contains your phone number, address, business hours, and email info can make a huge difference.

If you can, add a contact form on your website to make it even easier for visitors to contact you.

Customer Testimonials

Establish trust and legitimacy with new visitors by adding testimonials to your website. People love to hear from other people about their stories and experiences with a company. If you don’t have any testimonials, start asking your current or past customers to leave one on Google or Yelp. In exchange, you can offer to link to their businesses website from the testimonial they give you.

Call to Action

Each page on your website should serve a purpose and that purpose should have a ‘call to action’. What is the purpose of your homepage? It might be to inform visitors about your business and give them a way to learn more about your products/service. So in this case, you should have a call to action that leads visitors to your product/service information.

If the purpose of your product page is to lead customers to your contact page, have a call to action that links them to the contact page.

Fresh Content

Updating your website with new quality content frequently will not only help your SEO, it will also give visitors the most up-to-date information. Websites that have old and outdated information reflect poorly on the business.

Links to Social

Your business should be on social media as another means to reach potential customers online. A great way to grow your social channels is to include icons on your website that link to your social pages.

Secure Hosting

Often overlooked, a secure hosting platform can make a huge difference when it comes to your website. Small businesses that collect user information need to protect themselves and their customers. It’s important to find a trustworthy hosting company that will keep your websites protected from hacker attacks.

Dreamersi is a product of PSPinc and offers secure hosting packages and SSL certificates that ensure your site is protected at all times.
#Advertising #B2B #Blog #DigitalMarketing #ENnews #Marketing #OfficeTips #OnlineMarketing #PSPinc #SEO #SearchEngineOptimization #SmallBusiness #WebHosting #Website

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