Google indexes a website by “crawling” the site’s content (by what some call a Googlebot or spider) and adding it to the search engine. Basically, it’s fetching the data on the website, and indexing it by the majority keyword(s) it finds within your content, so it can list the website as a relevant source when someone searches for those keywords. The points of a website that will be crawled include the URL (unique resource locator - your address in short), the folder and file names, your meta tags (i.e. meta title and descriptions) along with the main text in the site.
PSPinc’s headquarters is based just outside of Seattle, Washington, so I say let’s test what comes up for local listings when I search, “Seattle best coffee shop.”
Please note: The results will vary depending on your physical location and what device you are using. Your results may also differ depending on whether you’re signed into Gmail or not.
The URLs for the top 3 sites looked like this:
They all contained the keywords “best” “coffee” “shop” and “Seattle” in the URLs. The same keywords were also found within the website content and the page titles as well.
So, when you’re crafting your content be sure to include relevant keywords to your business, but also local keywords -- such as city names or neighborhoods -- within your content in order give yourself a local SEO boost and show up higher in those searches.