PSPINC CEO Kenichi Uchikura's Blog

Customers are aging!

6月

21日

Alway look ahead because target is always ... well aging.

Well, it is a fact of life that everybody gets old. I am not saying it is bad. But you business needs to address this fact. Think about ages of your customer for a minute. How old were they when they became your customer? How old are they now? When they retire (they will soon or later), who is going to be your contact person?

You need to start working with the next generations of customers to survive. We are getting older too. So, we really need t address who is succeeding you as well. I hear many story that the father passed on their business to their child and you lost your account. That will happen if you are not careful and be ready.

#marketing #pspinc #uchikuraco #valueproposition

Entrepreneurship

6月

21日

I started business 30 years ago. In business you learn things as you do your work. Most everything you do is something you don't really learn in school. There is nobody guide you except your instinct and gut feeling. Only way you learn something is by making mistake. You always hope your mistake is not too big and you will be able to recover from it.

Success ... When you are running business, you never feel like you have succeeded. You remember all the things that went wrong, nothing you do well. That what entrepreneurship is about. Are you ready for this?

#marketing #valueproposition